Provence rosé brand Maison Mirabeau has partnered with global premium drinks specialist SipWell Brands to serve as its global travel retail distribution partner.
Founded by couple Stephen and Jeany Cronk in 2009, the family-owned B-Corp business has developed a portfolio of over 12 rosé wines, dry rosé gins and wine-based drinks.
With a presence in more than 40 countries, the brand’s offerings range from the best-selling Pure Rosé in the Mirabeau en Provence collection to the limited-edition La Réserve Rosé, the debut single estate cuvée from Domaine Mirabeau.
Domaine Mirabeau is located near the historic village of La Garde-Freinet in the Golfe de Saint-Tropez, spanning a 20-hectare estate that includes 14 hectares of AOP Côtes de Provence vines, primarily grenache, cinsault and rolle.
Mirabeau joins SipWell’s diverse portfolio of premium brands, including Hine Cognac, Lind & Lime Gin, The Lost Explorer, Nc’nean, Stauning, Fable, Isle of Barra, Two Stacks and Kilchoman.
The brand is the first Regenerative Organic Agriculture-certified winery in Europe, leading the way in sustainability by promoting regenerative viticulture to restore biodiversity, enhance soil health and sequester carbon.
Maison Mirabeau Co-Founders Stephen and Jeany Cronk said: “As we continue to follow our passion to produce the best rosés in the world, we are determined at the same time to embrace both ambitious farming practices and innovative wine-making techniques.
“We continue to transition towards regenerative farming and increased biodiversity and we hope that our work inspires others to make the change to more sustainable viticulture.
“We know the team at SipWell understands our ethos and values well and recognises how important they are to us. We are excited to work with them as they take our products through the travel retail channel worldwide.”
SipWell Brands Co-Owner Andrew Torrance added: “This is a business with a serious capability to lead the way in wine production. Their products are sophisticated, their rosés of the highest quality and their commitment to improving sustainability in viticulture is total.
“They have always read the market trends and tastes extremely well and just keep producing wonderful wine for a relaxed and discerning consumer. We are confident they will make a real impact in the travel retail sector.” ✈
