CHINA. The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for December covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, a partnership between Jessica’s Secret (founded and owned in China by Mirko Wang) and The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base.
The results do not represent sales rankings but offer a useful insight into Chinese consumer interest on a monthly basis. They are particularly useful now amid the rapid revival of Chinese outbound travel.
At a glance
- December 2024 shows month-on-month position movements from the November 2024 Index for spirits & wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wines & Spirits Brand Searches December 2024
1. Moutai Feitian 53%
2. Hennessy XO Giftpack
3. Yamazaki Distiller’s Reserve
4. Suntory Yamazaki 12 Year Old
5. Hibiki Suntory Japanese Harmony Master’s Select
6. Rémy Martin XO Excellence
7. Martell Cordon Bleu
8. Hennessy VSOP
9. Wuliangye Crystal
10. The Macallan Quest
11. The Macallan Colour Collection 12 Year Old
12. Suntory Yamazaki 18 Year Old
13. Absolut Vodka Original
14. Royal Salute 21 Year Old
15. Hennessy Pure White
16. Laphroaig Four Oak
17. Johnnie Walker 18 Year Old
18. Kweichow Moutai Legendary China Collection Libai Limited Edition
19. Martell XO
20. Balvenie The Creation of A Classic
At a glance
- December 2024 shows month-on-month position movements from the November 2024 Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches December 2024
1. Albion Elégance La Poudre Haute Nuance #01
2. Givenchy Prisme Libre Setting & Finishing Loose Powder #1
3. YSL Le Cushion Encre de Peau SPF23 #B20
4. Dior Addict Lip Glow Color Awakening Lip Balm #001
5. Chanel Le Rouge Duo Ultra Tenue Ultra Wear Liquid Lip Colour #40
6. Nars Light Reflecting Setting Powder
7. Chanel Les Beiges Eyeshadow Palette #light
8. Giorgio Armani Lip Maestro #405
9. YSL Vinyl Cream Lip Stain #416
10. Tom Ford Eye Color Quad Eyeshadow Palette #04
11. Dior Addict Hydrating shine lipstick #740 Saddle
12. Chanel Rouge Allure Velvet Luminous Matte Lip Color #58
13. YSL Rouge Volupté Shine #46
14. Clinique Cheek Pop, Melon Pop
15. Estée Lauder Double Wear Stay-in-Place Makeup #17
16. Lancôme Teint Idole Ultra Wear Liquid Foundation #PO-01
17. Chanel Ultra Le Teint Fluide Foundation #BD01
18. YSL All Hours Foundation Luminous Matte #LC2
19. Lancôme Absolue Fluid Foundation Shade #100
20. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow #308
At a glance
- December 2024 shows month-on-month position movements from the November 2024 Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches December 2024
1. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
2. La Mer The Treatment Lotion 150ml
3. La Mer Crème de la Mer
4. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
5. Clarins Double Serum Anti-Aging + Anti-Wrinkle Serum
6. Clé de Peau Beauté Correcting Cream Veil
7. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
8. Estée Lauder Revitalizing Supreme+ Youth Power Soft Crème
9. Helena Rubinstein Re-Plasty Age Recovery Day Night Set
10. La Mer The Eye Concentrate
11. SK-II Pitera Deluxe Set
12. Clé De Peau Beauté Softening Cleansing Foam
13. Kiehl’s Ultra Facial Cream
14. Chanel Ultimate Repair Night Concentrate
15. Estée Lauder Advanced Night Repair Eye Supercharged Gel-creme Duo Set
16. Lancôme Absolue Soft Cream Moisturizer
17. Lancôme Advanced Genifique Youth Activating Concentrate Duo
18. Guerlain Abeille Royale Advanced Youth Watery Oil
19. La Mer The Lip Balm
20. SK-II Skinpower Advanced Airy Cream
At a glance
- December 2024 shows month-on-month position movements from the November 2024 Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches December 2024
1. Chanel Coco Mademoiselle edp
2. Chanel Gabrielle edp
3. Le Labo Santal 33 edp
4. Diptyque Orpheon edp
5. Jo Malone London Wood Sage & Sea Salt edc
6. Chanel Bleu De Chanel Parfum
7. Chanel Coco Mademoiselle Intense edp
8. Chanel Gabrielle Essence edp
9. Tom Ford Oud Wood edp
10. Giorgio Armani My Way edp
11. Chanel Bleu de Chanel edp
12. Dior Sauvage edt
13. Chanel Bleu de Chanel Homme Spray edt
14. Maison Margiela Replica By The Fireplace edt
15. Chanel Chance Eau Tendre edt
16. Byredo Rose of No Man’s Land edp
17. Chanel Chance Eau Fraiche edt
18. Diptyque Philosykos edt
19. Byredo Super Cedar edp
20. Dior Miss Blooming Bouquet edt
At a glance
- December 2024 shows month-on-month position movements from the November 2024 Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches December 2024
1. Ferrero Rocher Box 375g
2. Godiva Gold Ballotin Box 290g
3. Godiva Milk Chocolate Pearls 43g
4. Lindt Tube Assorted 400g
5. Toblerone Milk Gold 360g
6. Toblerone Crunchy Almond 360g
7. Godiva Dark Chocolate Sea Salt 50% Cacao 100g
8. Lindt Assorted Napolitains Carrier Box 250g
9. Godiva Grand Coeur Iconique
10. Toblerone Tiny Milk Bag 272g
11. Ferrero Rocher Collection 24pcs 269g
12. Lindt Silver Dark Bar 300g
13. Lindt Gold Milk Bar 300g
14. Milka & Oreo Tablet 300g
15. Toblerone Dark 360g with honey & almond nougat
16. Godiva Carrés Full Range 310g
17. Toblerone Tiny Crunchy Almonds Bag 272g
18. Lindt Excellence Dark 85% Cocoa 100g
19. Godiva Truffles 16pc 230g
20. Godiva Tower Napolitains Medium 450g
At a glance
- December 2024 shows month-on-month position movements from the November 2024 Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches December 2024
1. Cartier Tank Solo Small Model, quartz movement, steel, leather
2. Rolex Lady-Datejust, Oyster, 28mm, Everose gold, Olive green
3. Cartier Ballon Bleu de Cartier, 28mm, steel
4. Rolex GMT- Mater II, Oyster, 40mm, Oystersteel, Jubilee bracelet
5. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Green
6. Longines Primaluna, Quartz bracelet
7. Longines Master Collection 42mm, automatic, stainless steel case and strap
8. Omega De Ville Prestige Co‑Axial Chronometer, 36.8mm, Steel-Red Gold
9. Chopard Happy Sport, 30mm, Automatic, ethical rose gold, stainless steel, diamonds
10. Rolex Oyster Perpetual Cosmograph Daytona, 40mm, Oystersteel, white dial, Oyster bracelet, black Cerachrom bezel with tachymetric scale
11. Rolex, Lady-Datejust, Oyster, 28mm, Oystersteel and white gold, pink diamond-set dial
12. Jaeger-LeCoultre, Master Ultra Thin Moon, 34mm, steel, diamonds, blue alligator leather
13. Omega De Ville Prestige Co‑Axial Chronometer 32.7mm, Steel on steel, silk-pattern slivery dial
14. Cartier Ballon Bleu de Cartier Watch 33mm, steel, diamonds
15. Rolex Oyster Perpetual Lady-Datejust, 28mm, Oystersteel, pink dial, oyster bracelet
16. Cartier Ballon Bleu de Cartier watch 33mm, steel, pink
17. Longines La Grande Classique De Longines, 24mm, quartz movement
18. Rolex Perpetual Lady-Datejust, 28mm, Oystersteel and yellow gold, silver diamond-set dial
19. Jaeger-LeCoultre, Rendez-Vous Night & Day, 29mm, steel, 60 diamonds, silvered grey dial
20. Cartier Ballon Bleu de Cartier, 33mm, automatic movement, steel, 11 diamonds
At a glance
- December 2024 shows month-on-month position movements from the November 2024 Index for bag lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bag Brand Searches December 2024
1. Louis Vuitton CarryAll PM
2. Louis Vuitton Diane satchel, monogram canvas
3. Chanel Mini Classic Handbag, Lambskin, Gold-Tone Metal, Black, 12 × 20 × 6cm
4. Louis Vuitton NéoNoé Rose Poudre
5. Chanel 22 Handbag, Shiny Calfskin & Gold-Tone Metal, Black, 39 × 42 × 8cm
6. Louis Vuitton Neverfull MM Beige
7. Louis Vuitton Boulogne Black
8. Louis Vuitton Speedy Bandoulière 20, Beige, Monogram
9. Chanel Wallet On Chain, Lambskin & Silver-Tone Metal, Black
10. Louis Vuitton OnTheGo PM tote, Monogram and Monogram Reverse canvas, detachable coin purse
11. Louis Vuitton Speedy Bandoulière 25
12. Louis Vuitton Wallet on Chain Ivy
13. Louis Vuitton CarryAll Dark MM, Black, Lambskin, silver-colour hardware
14. Louis Vuitton CarryAll Cargo PM, Black, lambskin, polished palladium-finish hardware
15. Louis Vuitton Multi Pochette Accessoires, Kaki
16. Loewe Mini Puzzle Bag in classic calfskin, Tan
17. Gucci GG Marmont matelassé mini bag, black leather
18. Louis Vuitton CarryAll MM
19. Chanel Small Classic Handbag, Grained Calfskin & Gold-Tone Metal Black 14.5 × 23 × 6cm
20. Chanel Maxi Classic Handbag, Grained Calfskin & Gold-Tone Metal, Black, 23 × 33 × 10cm
At a glance
- December 2024 shows month-on-month position movements from the November 2024 Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches December 2024
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
3. Van Cleef & Arpels Sweet Alhambra pendant, rose gold, carnelian
4. Bulgari Divas’ Dream necklace, rose gold, one diamond, mother-of-pearl
5. Tiffany T Smile Pendant, rose gold, small
6. Cartier Love wedding band, rose gold
7. Van Cleef & Arpels, Vintage Alhambra pendant, yellow gold, onyx
8. Cartier Love bracelet, SM rose gold
9. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, yellow gold, onyx
10. Cartier Love necklace, 2 diamonds, yellow gold
11. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, rose gold, carnelian
12. Cartier Love bracelet, rose gold
13. Bulgari B.zero1 necklace, rose gold
14. Bulgari Divas’ Dream necklace, rose gold, one diamond, carnelian
15. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs, rhodium plated white gold, chalcedony
16. Van Cleef & Arpels Vintage Alhambra pendant, guilloche, yellow gold
17. Van Cleef & Arpels Sweet Alhambra bracelet, rose gold and carnelian
18. Van Cleef & Arpels Sweet Alhambra pendant, white gold, diamond
19. Van Cleef & Arpels, Vintage Alhambra bracelet, 5 motifs, yellow gold, mother-of-pearl
20. Bulgari B.zero1 necklace, rose gold, ceramic
