USA. Duty Free Holdings’ (DFH) has celebrated the launch of its Executive Retail Shops (ERS) premium retail concept for private jet terminals at what it called a ‘World of Wonder’ event in Miami.
The event underscored DFH’s focus on reshaping the retail experience for private aviation travellers, with ERS expanding at private jet terminals. The strategy aligns with the company’s plans to grow its La Boutique stores at small to mid-sized airports and consolidate its border shop presence in Texas and Southern California.
As reported, the retailer has partnered with DF Express to establish the first-ever duty-free store at John Wayne Airport in Orange County, California – the 735sq ft La Boutique shop, which opened last year.
The celebration in Miami showcased exclusive brand experiences and immersive installations from Patek Maison, LuNiche and Coty, complete with personalisation stations.
Premium spirits from Teramana, Jägermeister, Gold Bar, Liquor 43, Bulleit Bourbon, Johnnie Walker, Milagro Tequila, Monkey Shoulder and Hendrick’s were featured throughout the evening.
The high-profile event brought together over 300 guests, with Summer House stars Jesse Solomon and Kyle Cooke headlining the event, and Cooke performing a DJ set.
Influencers Celeste Viel, Jose Salas and Danielle Duque also joined the celebration.
DFH and its travel retail ambitions will be featured in the March edition of The Moodie Davitt Report Magazine, out soon. ✈
