NETHERLANDS. Travel retail experience leader Avolta has unveiled a landmark Starbucks store at Amsterdam Schiphol Airport.
Avolta claims the 500sq m store sets a new benchmark for premium coffee experiences in travel environments. It also marks 18 years since the company first introduced Starbucks to the Netherlands.
The store features an Amsterdam-inspired design with local elements throughout. These include a striking half-moon-shaped bar inspired by the nearby Starbucks Amsterdam Roastery.
The centerpiece is a custom artwork by local artist Johan Moorman, which brings to life Starbucks’ history in the Netherlands.
Equipped with Starbucks’ Mastrena espresso machines, guests will enjoy a premium coffeehouse experience complemented by a homemade dining menu.
The menu includes freshly baked croissants with smoked salmon, avocado or pastrami, hearty focaccias filled with mortadella, chicken or eggplant, and a selection of warm grilled sandwiches.
The Starbucks opening is part of Schiphol’s broader Lounge 1 redevelopment, following Avolta’s successful launch of Salon & Deli in April 2024 and most recently, as reported, LOAF.
Avolta CEO Northern, Central and Eastern Europe Walter Seib said, “We are proud to unveil this outstanding Starbucks location in Europe at Schiphol Airport. This opening reflects Avolta’s commitment to delivering exceptional travel experiences by blending globally loved brands with authentic local character.
“With its unique design, extended food offering and close connection to Starbucks’ Amsterdam Roastery, this store offers travellers a true sense of place.
“It is also particularly special to us, as it marks a return to the exact location where we opened our very first Starbucks store at Schiphol back in 2007, the very first Starbucks introduction in the Netherlands.”
A Starbucks spokesperson commented, “The store has been thoughtfully designed, featuring a sweeping bar and upscale seating areas that reflect both comfort and elegance. Design details like the fluted copper panelling nod to the industrial heritage of our nearby Amsterdam Roasting Plant.
“Visitors will also find references to some of the city’s most iconic elements – from canals and bicycles to its tall, gabled architecture – brought to life through the beautiful in-store artwork by Johan Moorman.
“The Starbucks experience defines our brand and is what has always set us apart – being a welcoming coffeehouse where people gather and where we serve the finest coffee, handcrafted by our skilled baristas.”
Amsterdam Airport Schiphol Commercial Director Arthur Reijnhart said, “The arrival of this Starbucks is extra special to us; not only because of its size and appearance, but also because it is a return to where Starbucks started in the Netherlands.
“It aligns perfectly with the new experience we want to offer in Lounge 1, with more quality and comfort for our travellers.” 
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