UK drinks distribution agency SipWell Brands has signed a landmark deal with Courageous Spirits to represent the Glasgow distiller’s entire portfolio in global travel retail.
Courageous Spirits is the distiller behind Glaswegin Premium Gin, GOAT Vodka and King’s Inch Single Malt Scotch Whisky.
Since it was established in 2018, the distiller has gained recognition for its innovative and design-forward approach to spirits, rooted in Glasgow’s identity.
With distinctive flavour profiles and creative packaging, its flagship brands represent a modern reinterpretation of traditional categories, designed to meet the evolving preferences of today’s travel retail consumers.
The agreement enables SipWell Brands to take over Glaswegin’s current distribution through World Duty Free, with plans to expand to additional duty-free retailers by the end of the year.
SipWell Brands Co-Founder Andrew Torrance said, “We’re thrilled to be working with Courageous Spirits to bring their entire portfolio into global travel retail.
“These brands are bold, beautifully crafted and speak to a new generation of spirits drinkers. Each has a compelling story rooted in Glasgow’s creative spirit, and we believe they will perform strongly in GTR, where quality and innovation go hand-in-hand.”
Courageous Spirits’ three core brands offer a diverse and compelling range designed to appeal to both retailers and consumers. These are:
- Glaswegin Premium Gin: A juniper-forward London Dry with seven botanicals, distilled and bottled in the heart of Glasgow. Known for its clean citrus finish and minimalist bottle design.
- GOAT Vodka: A super-smooth Scottish vodka distilled from Scottish oats and water drawn from Loch Catrine. Positioned as ‘The Greatest of All Time’, GOAT pairs “playfulness with serious liquid credentials”.
- King’s Inch Single Malt: A contemporary Lowland-style whisky matured in bourbon and sherry casks. Crafted with innovation and heritage in mind, King’s Inch delivers a fresh take on urban Scotch.
Courageous Spirits Ltd Founder Andy McGeoch added, “This partnership marks a huge step forward for our brands. We’ve always had global ambitions, and SipWell’s deep expertise in travel retail will allow us to scale up while staying true to our Glasgow roots.
“Their team understands what makes challenger brands like ours stand out, and together we’re ready to take our brands to the next level internationally.” ✈
