Sparkling wine specialist Henkell Freixenet is set to reveal its latest wines & spirits innovations and travel retail-exclusive offers at the upcoming TFWA World Exhibition in Cannes (28 September-2 October).
Key product highlights at the show will include the globally popular Mionetto and Freixenet, presented at the company’s redesigned booth (Blue Village F11). The showcase reflects the winemaker’s strategy to strengthen its Prosecco and alcohol-free portfolio, building on strong momentum in the first half of the year.
The company is sharpening its focus on premiumisation as it continues to expand its travel retail portfolio and drive future growth.
Europe has emerged as the company’s key regional market in the channel, recording strong growth this year driven by its focus on Mionetto and Freixenet.
Henkell Freixenet’s ambitious global growth strategy also covers Asia, the Americas and the Middle East.
The Mionetto portfolio, highlighted by the best-selling Mionetto Orange, is viewed as a major contributor to the travel retail wines segment and is poised for strong future growth.
Henkell Freixenet Head of Sales GTR Ramon Olive said: “The Mionetto Orange wave is set to arrive in Cannes and will further spread throughout this and next year – starting at some key airports with amazing activations across the globe in 2026.
“In line with the global trend towards alcohol-free alternatives in GTR, Henkell Freixenet also sets strategic focus on its prestigious portfolio including the new Freixenet alcohol-free diamond range – two sparkling wines and two still wines – with its distinctive packaging on the diamond bottle.
“2026 will offer even greater opportunities for our iconic global brands to grow and evolve. By leveraging and shaping sector trends such as Prosecco, premiumisation, crémant, low- and no-alcohol as well as the Aperitivo moments, we see significant potential with the latest novelties from our global brands.
“These include the Mionetto Aperitivo Kit for GTR and our new alcohol-free offerings from the Freixenet wine range, aimed at driving further growth.
“At Cannes, we look forward to reconnecting with key stakeholders to strengthen our presence and to share insights and challenges.”
Boosting brand visibility in Spain
Continuing its global travel retail expansion, Freixenet is partnering with Avolta to roll out a series of activations at key Spanish airports, including Josep Tarradellas Barcelona–El Prat Airport by year-end for the festive season.
Promotions will also run at Gran Canaria Airport from October 2025 to January 2026, with a focus on tasting activations for passengers travelling to the island over the holiday period.
Mionetto leads the global spritz movement
To reinforce its presence in the spritz category, Mionetto introduced the Aperitivo in both alcoholic and non-alcoholic versions. The Mionetto Aperitivo Kit has performed well in key markets, including Poland, France, Germany and across the US.
Its appeal comes from offering a tailored spritz experience, whether consumers prefer alcohol or no alcohol.
Mionetto Aperitivo is made with 100% natural flavours, combining citrus fruits and botanicals, crafted to complement Mionetto Prosecco for a balanced spritz. The alcohol-free version, when mixed with Mionetto 0.0% Sparkling Alcohol-Free, offers a light alternative.
The Cannes showcase will present a Mionetto Aperitivo combo, pairing Mionetto Prosecco with Mionetto Aperitivo, and giving visitors the chance to sample Orange Spritz variations.
Alcohol-free diamond bottle
Addressing the growing demand for healthier alternatives, Freixenet launched a premium alcohol-free sparkling and still wine range for duty-free shops, airlines and cruise lines.
Available in sparkling and still white and rosé, the wines come in the signature diamond bottle with a refreshed design, low sugar (below 30g per litre) and low calories.
Freixenet’s non-alcoholic range is distinguished by blue accents on the neck and front label.
In addition, its Cordon Negro 0.0% has been named a finalist for the Travel Retail Awards 2025, underscoring product quality and category importance.
Trend Crémant – with Gratien & Meyer
Gratien & Meyer, another Cannes highlight, has secured a strong footprint in key airports throughout Europe and the US.
Olives said, “We want to offer our business partners the possibility to join the crémant revolution with our unique proposals in terms of assortment and activation.”
Code for “French sparkling wine made in the traditional Champagne method but outside the Champagne region”, crémant is a style of wine that’s similar to Champagne but more affordable.
Henkell Freixenet is leveraging the category’s potential with Gratien & Meyer.
A fresh take on Champagne Alfred Gratien
As part of its 160th anniversary celebration last year, Champagne Alfred Gratien redesigned the packaging for its Paradis cuvée.
The two cuvées, Paradis Brut and Paradis Rosé, showcase the house’s winemaking process and reference la part des anges – the portion of wine that naturally evaporates from the barrel during ageing.
The refreshed identity of the Paradis cuvées emphasises Alfred Gratien’s craftsmanship and signature style.
A vibrant violet colour represents the link between the visible and invisible. The crown features guardian angels, symbolising the angels’ share and cellar ageing, while L’empreinte du bois embossed on the label reflects oak barrel fermentation. ✈
