Amsterdam-based AI company Narraid has launched a streamlined audio app designed to train travel retail staff on brand knowledge through short, podcast-style lessons, which will be showcased at the upcoming TFWA World Exhibition in Cannes.
Developed specifically for frontline travel retail teams, the AI-driven platform converts brand training materials into 3-5 minute podcast-style sessions that staff can access on the go, helping them boost customer engagement.
The solution is designed to help increase conversion, basket size and customer satisfaction, while keeping large, multilingual and rotating teams trained efficiently, the company noted.
This innovation delivers theory-based insights on brand stories, hero SKUs, provenance and sustainability through a scalable, multilingual mobile channel, complementing traditional hands-on training such as tastings, touch-and-try sessions and physical immersion.
Available in more than ten linguistic variants, including Mandarin, Hindi and major EU languages, the programme engages staff through quizzes and gamification, while LMS integration or standalone app functionality allows easy progress tracking.
The platform helps brands deliver consistent storytelling across thousands of stores and shifts while reducing training costs. It also enables retailers to onboard staff faster, achieve higher conversion and demonstrate a clear return on investment in staff development.
Narraid Co-Founder Melvin Broekaart said: “Narraid bridges the gap between brands and the shop floor, giving staff the tools and confidence to deliver consistent brand knowledge and stories – and create sales impact in every language, for every colleague, in every store.” ✈
