Moët Hennessy Travel Retail has unveiled the 2025 Hennessy Mid-Autumn Festival Limited Edition collection, created in collaboration with Chinese singer/songwriter and long-term Hennessy Global Brand Ambassador Jackson Wang.
The launch marks the fourth year of the creative partnership between Hennessy and Wang.
The Mid-Autumn Festival, also known as the Moon Festival or Mooncake Festival, is a deeply rooted celebration in Chinese culture symbolising togetherness and shared celebration. It provides the backdrop for the latest collaboration.
The Hennessy x Jackson Wang 2025 Limited Editions embody the festival’s spirit through collectible designs that explore how Cognac evolves through music, culture and shared experiences. It launched in early September.
Vibrant limited editions for V.S.O.P and X.O
Two Hennessy expressions – V.S.O.P and X.O – take centre stage in this year’s collection, each presented in vibrant, modern designs.
Hennessy V.S.O.P features a vibrant red and orange palette with fluid patterns on the gift box representing versatility and movement. The design underscores the adaptable nature of V.S.O.P and is paired with Jackson Wang’s signature serve, the Henny Tea – a mix of 40ml V.S.O.P, a splash of oolong tea and ice.
The serve also nods to Hennessy’s historical ties with tea, dating back to the late 18th century when Founder Richard Hennessy traded both tea and eaux-de-vie.
Hennessy X.O is presented in a deep amber and silver gift box featuring an embossed frozen effect that evokes the X.O on Ice serve. Consumers are invited to ‘Savour It Like Jackson Wang’, while enjoying X.O on ice with a splash of sparkling water.
The collection is being showcased in key Asia Pacific travel retail locations including Singapore Changi Airport, Macau, Hong Kong and South Korea, alongside select locations in Japan, Malaysia, Thailand, Australia and New Zealand.
Each activation is designed to capture the festive spirit of the Mid Autumn Festival collection through multi-sensory experiences.
In the House of Hennessy boutique at Hong Kong International Airport, travellers can sample a Henny Tea via a cocktail-on-tap installation at a tasting cart positioned near the store entrance.
At Seoul’s Incheon International Airport (Shilla Duty Free, Terminal 2), an in-store tasting experience showcases the V.S.O.P Highball as part of a special Mid-Autumn promotion. Both activations were launched in early September. ✈
