Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
UK. Today’s image selection comes courtesy of global spirits company International Beverage, which is currently hosting immersive activations for Speyburn at several European airports, in partnership with Avolta and Lagardère.
The campaign is running in World Duty Free stores at Edinburgh and Glasgow airports until the end of October, highlighting the brand’s latest travel retail-exclusive range. Speyburn is also being featured on video check-in screens across Edinburgh Airport throughout the month.
As reported, the recent travel retail activations spotlighted the latest channel-exclusive trio, which includes Kentucky Bourbon Cask, Bordeaux Red Wine Cask and Jerez Sherry Cask expressions, first unveiled at Aberdeen Airport.
It was followed by a vibrant installation at Paris Charles de Gaulle Airport, which ran until 22 September, featuring a ‘spin-to-win’ wheel and whisky tastings.
The brand experience at Edinburgh and Glasgow airports is enhanced by digital tasting bars and check-in walls that combine interactive engagement with the brand’s cask-driven heritage and vibrant new packaging.
The campaign will continue at Amsterdam Airport Schiphol until January 2026. ✈
