Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
SWITZERLAND. Our latest choice of images comes courtesy of Zurich Airport, which is running its annual ‘Best of Switzerland’ showcase from 10 October to 2 November.
We paid a visit last week, and saw first-hand how the airport’s Airside Centre is playing host to a series of pop-ups from seven Swiss brands that highlight the craft and expertise of some of the country’s great producers.
The brands include:
*Alpessence, which takes Swiss Alpine inspiration for its cosmetics line, with natural ingredients such as nourishing goat’s milk and protective apple stem cells (pictured below).
*AYMA Clothing presents its fine tights, with a focus on innovation and sustainability (below).
*Mammut (below) tells the latest chapter in its story as a mountain sports brand, having grown from a rope-making business 160 years ago into an outdoor adventure label.
*Switzerland Tourism takes guests on a virtual journey through Switzerland’s most beautiful regions, using VR to showcase the Grand Train Tour and the Grand Tour of Switzerland.
*Tissot takes its story in Swiss precision timekeeping to new audiences through its airport pop-up (below).
*Trauffer Switzerland has been handcrafting wooden toys in the Bernese Oberland since 1938, and demonstrates its craft in making wooden cows to a traveller audience here.
*Victorinox, maker of the Original Swiss Army Knife, takes part with a striking pop-up that shows off its latest ranges.
Level 2 airside also offers musical entertainment with traditional alphorn and yodelling during the period.
Zurich Airport Head of Marketing Judith Krepper said: “With Best of Switzerland, we are presenting a carefully curated selection of Swiss brands that combine tradition and modernity. We want to take passengers on an inspiring journey of discovery – and show them how diverse and innovative Swissness can be.”
*Watch out for a full report on Zurich Airport’s latest big commercial projects, coming soon. ✈
