SOUTH KOREA. Shinsegae Duty Free has partnered with K-beauty brand Medicube to unveil an exclusive pop-up at the retailer’s Myeongdong flagship store in Seoul. It is running until 30 November.
Situated within the tenth floor Iconic Zone, the animation features interactive product displays and experiential touchpoints that spotlight Medicube’s professional-grade skincare devices and hero collections.
The pop-up, decked in the brand’s signature pink-and-white palette, features oversized beauty device sculptures, engaging photo zones and high-impact visuals of Brand Ambassador, South Korean singer Jang Won-young.
An array of exclusive in-store promotions are on offer, including a complimentary PDRN Pink Peptide Ampoule for customers purchasing the Age-R Booster Pro or Age-R Booster Pro Pink in-store.
Shoppers that buy the Age-R Ultra TUNE 40.68 are gifted a Glutathione Glow Capsule Cream, while those purchasing the Age-R Booster Vibration Cleanser or the Pro-Focus Set will receive both a PDRN Booster Gel and PDRN Pink Peptide Ampoule.
In addition, Medicube is offering tiered gifts with purchase in-store. Receipts over US$35 are rewarded with a free PDRN Pink One-Day Serum (5EA), while shoppers who spend over US$50 receive a PDRN Pink One-Day Serum (10EA0). Customers making purchases totalling US$75 receive a free Collagen Glow Booster Serum.
Medicube, available exclusively at Shinsegae Duty Free in Korean travel retail, currently holds the number one ranking in the beauty category for the retailer. The brand’s hero product, the Age-R Booster Pro, was recognised as the ‘Most Popular Pre-Flight Item’ with Shinsegae, cementing Medicube’s reputation among travellers seeking professional-grade beauty solutions.
“We’re proud to showcase Medicube – one of the most beloved K-beauty brands among global travellers – through this exclusive pop-up,” commented a Shinsegae Duty Free spokesperson.
“We hope this event gives international visitors the chance to experience the innovation, quality and creativity that define both Medicube and K-beauty, all within the unique shopping environment of Shinsegae Duty Free.” ✈
