This Week on Social Media is our new regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
The Shilla Duty Free
The Shilla Duty Free is deepening its connection with travellers through the power of K-pop, introducing South Korean boy band N.SSign as its brand ambassadors, as seen in the retailer’s latest gifting campaign. The group features across The Shilla Duty Free’s Instagram channel, showcasing promotions, engaging with followers and selecting giveaway prizes for fans.
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Shinsegae Duty Free
Shinsegae Duty Free has partnered with Japanese hip-hop dancer Kyoka to star in its latest campaign video, which has attracted over 6.5 million cumulative views across platforms.
Showcasing her signature rhythm and style, the video highlights the fusion of fashion, beauty and K-style at Shinsegae Duty Free’s Incheon Airport stores. As part of the promotion, 100 consumers have the chance to win a limited-edition photo card set through a lucky draw.
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Incheon International Airport
Incheon Airport is turning up the K-pop energy for this year’s edition of its Sky Festival, one of South Korea’s biggest music events. Leading up to the 8-9 November festival, the airport is rolling out extensive promotions, highlighted by a fan signing with girl group Rescene at Inspire Entertainment Resort.
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China Duty Free Group
China Duty Free Group is tapping into the rising influence of Chinese drama, featuring popular actor Dylan Wang on a striking multi-sided cube screen at the North Atrium, Zone C, of the cdf Sanya International Duty Free Shopping Complex. Ahead of Wang’s birthday on 27 December, the retailer is inviting fans to visit and capture photos as part of an early celebration.
At the cdf Haikou International Duty Free Shopping Complex, Whisky Ambassadors Hu Jun and Li Naiwen star in the retailer’s latest campaign, inviting shoppers to explore the acclaimed cdf Whisky Museum (Malt & More Whisky by cdf). Visitors are also encouraged to unlock the Star Whisky list with the actors for a chance to win exclusive gifts on 26 October.
Singapore Changi Airport
Changi Airport’s latest manga-inspired video turns a traveller’s mix-up between a 6am and 6pm flight into a fun-filled adventure, showcasing the airport’s leisure and entertainment zones in a playful, immersive way.
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Duty Free Philippines
Duty Free Philippines has brought the vibrant celebrations of the MassKara Festival (held every third Sunday of October), or Festival of Smiles, to Bacolod-Silay International Airport. Inviting travellers to a festive shopping experience, the retailer shared a video showcasing local culture through colourful dances and lively music.
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Qatar Duty Free
As part of its 25th anniversary celebrations, Qatar Duty Free presented a campaign video featuring Michelin-starred Chef Yannick Alléno at the Louis Vuitton Lounge, highlighting their ongoing collaboration and the retailer’s commitment to luxury dining experiences.
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Paradies Lagardère
Paradies Lagardère celebrated International Chef’s Day (20 October) by honouring celebrity chefs who have made their mark in airport dining, proving that travellers can enjoy 5-star, chef-inspired cuisine even on the move.
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Heathrow Airport
Heathrow Airport has teased the return of familiar characters through a social media post featuring the shadowy outlines of two bears and the message, “hiBEARnating for a while, but something furry and familiar is about to return to Heathrow. Stay tuned.”
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