Images of the Day: How China Duty Free Group created a whisky wonderland in Haikou

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

CHINA. Today’s images showcase Malt & More Whisky by cdf, the magnificent new China Duty Free Group (CDFG) whisky musuem at cdf Haikou International Duty Free Shopping Complex in Hainan province.

The 3,000sq m whisky emporium houses a curated assortment of more than 1,400 whiskies, including over 400 ultra-premium, rare or exclusive products.

High-quality whisk(e)y brands from around the world are featured within the museum, which opened during the National Day holidays earlier this month.

Malt & More Whisky by cdf features the world’s largest whisky wall

The immersive whisky experience centre features five zones dedicated to the discovery of whisky culture, education, brand showcases, wider product displays and interactive experiences.

As reported, cdf Haikou International Duty Free Shopping Complex is celebrating its second anniversary this month. The world’s largest duty-free store opened its doors to the public on 28 October 2022. The addition of Malt & More Whisky by cdf adds further lustre to this outstanding shopping facility.

Note: CDFG Assistant General Manager Michelle Sun will talk about Malt & More Whisky by cdf during her much-anticipated address at The Trinity Forum in Ho Chi Minh City next week. ✈

Scan the QR codes via WeChat to visit our platforms. Stories related to the China travel retail sector at home and abroad are featured in this unrivalled dual service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (international) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com
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