Family-owned Spanish fragrance company Pyd (Perfumes y Diseño) has acquired a controlling stake in skincare brand Twelve Beauty, adding an independent business unit within the group.
Twelve Beauty, established in 2012 by pharmacist and cosmetic science PhD Pedro Catalá, focuses on conscious beauty, responsible innovation and global expansion.
Twelve Beauty CEO Sonia Graffin said, “At Twelve Beauty, we are entering a new chapter bringing energy, experience and vision, guided by a clear idea: to consolidate its legacy as an international benchmark in conscious and scientific beauty.
“This agreement represents a turning point to boost its digital ecosystem, global expansion and the development of new product lines, while keeping the promise of caring for the skin with the purity of nature and the rigor of science.
“We embrace this challenge with gratitude, passion and the conviction that the future of beauty lies in uniting science, sustainability and emotion.”
Twelve Beauty Founder Pedro Catalá added: “We join the PyD family with pride and excitement. This acquisition validates the strategic relevance of natural skincare formulated with purpose and underscores our mission: to offer products where every ingredient works toward lasting skin health.
“Becoming part of the PyD group will allow us to maintain and elevate our standards of excellence while facing new challenges with confidence, conviction and growth ambition.”
Guided by its philosophy of balancing nature and science, Twelve Beauty is known for its clean, effective and dermatologically advanced formulations.
The brand emphasises honesty, transparency and efficacy, formulating products with organic ingredients and quality-controlled processes.
The company ensures oil purity and traceability by cultivating its own orange and olive groves. This production model, combining science-driven and sustainable practices, reflects a strong ESG commitment.
The brand has become popular among dermatologists and consumers, and has been recommended by celebrities, including Emma Watson, Glenn Close, Lesley Manville, Naomie Harris and Elle McPherson.
It has expanded globally, with premium stores in Hong Kong, Shanghai, the UK, Paris, San Francisco, Los Angeles and beyond. ✈
