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Images of the Day

Images of the Day: Alicante Duty Free delights with fusion of local and international brands

by Martin Moodie in Alicante |

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

SPAIN. Today’s photos, snapped on his iPhone by The Moodie Davitt Report Founder & Chairman Martin Moodie, capture the vibrancy, local flavour and diversity of the Avolta-run Alicante Duty Free offer at Alicante–Elche Miguel Hernández Airport.

We also feature some of the extensive food & beverage offer at the southern Valencian gateway. ✈   ‍

A bright and enticing digital framework welcomes passengers into the Alicante Duty Free walk-through store. Note, too, the wayfinding signage above for the food & beverage offer.

Click on The Moodie Blog image to read Martin Moodie’s favourable impressions of Alicante Duty Free and how he threatened to twist the night away with one of his purchases
Family-owned Valencian luxury handmade candles and fragrance brand Cerería Mollà 1899 occupies a suitably prime position near the storefront
A giant FID screen positioned right in the heart of the walk-through aisle not only guides passengers to their gates but also reassures them of the time left to shop
Famous Alicante turrón and sweets brand 1880 garners attention with this striking display
Spain’s status as one of the great old world wine nations is embraced in style at Alicante Duty Free
The fine Spanish brands just keep on coming, this time in the venerable form of Licor 43, the justifiably famed liqueur from Cartagena

Enticing price offers, another well-placed FID screen and great in-store visibility combine to impressive effect
Spanish brandies from the main producing regions of Jerez and Penedés rank among the world’s best

An expansive international range of spirits complements the local favourites
Barbadian rum Bumbu invites travellers to a pre-flight sampling and purchasing opportunity
Christmas is coming and Alicante Duty Free is offering plenty of gifting (and tasting) opportunities
Héroes locales: More delectable Spanish flavours in the well-ranged fine-foods area

The confectionery zone brings together a tempting fusion of Spanish and international flavours
Travel retail exclusives (some specific to Alicante Duty Free), plentiful price offers and roomy aisles combine to enhance the fragrances & cosmetics shopping attraction
(Above and below) Blockbuster beauty brands Chanel, Dior, Lancôme, Armani, YSL and Rabanne are elegantly presented across the backwall, drawing passengers into the store

That increasingly rare sight in airport retail – an open and expansive tobacco zone. Since Brexit, UK passengers are a key target market.
Reduced-risk products are taking an ever-increasing share of the tobacco mix

Time to pay for a Korean customer at the bright, digitally adorned point-of-sale, where loyalty programme Club Avolta is strongly promoted

The queueing system encourages last-minute impulse purchases
Post the duty-free store, passengers discover an eclectic array of food & beverage options from fast food, to grab & go to table service

But it is Burger King that truly reigns in Spain
Is there a better grab & go proposition in airport food & beverage than Pret A Manger, whose consistency of quality across multiple locations is arguably unrivalled?
Passengers seeking a hearty sit-down meal can dine at Areas-run La Tagliatella, a Spanish first for the popular Italian brand
An interesting hybrid proposition sees the SSP-owned Upper Crust brand enjoy shared space with a gifts offer
The beer necessities of life…
… and the travel essentials. The WHSmith store also offers a range of accesibly priced grab & go food options.

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