QATAR. British beauty house Charlotte Tilbury has partnered with Qatar Duty Free to open a festive pop-up at Hamad International Airport.
Located beside the Lamp Bear and running until 31 January, the installation adds a high-visibility beauty touchpoint in one of the airport’s busiest areas.
The pop-up features several interactive elements, including a Charlotte Tilbury 360° ‘Glam Cam’ photobooth exclusive to Hamad International, and an engraving station for personalised gifts.
Travellers also receive a limited-edition disco ball keychain as a gift with purchase when their spend is over QAR400 (US$109.86).
The activation ties into Charlotte Tilbury’s 2025 holiday campaign starring Céline Dion, with supporting visuals displayed across digital media sites throughout the airport and on Qatar Airways’ in-flight entertainment screens.
According to Qatar Duty Free, the collaboration reinforces its focus on experience-driven retail executions that aim to enhance the passenger journey and strengthen brand engagement within the terminal.
Qatar Airways Group Chief Retail & Hospitality Officer Thabet Musleh said, “Partnering with Charlotte Tilbury to bring her expert beauty world to Hamad International Airport in a fun and engaging format reflects our drive to keep raising the bar in experiential retail.
“In the run up to the holiday season, we want to infuse some extra joy and excitement into our customer’s journeys – wherever they may be travelling to – and this pop-up, with its Glam Cam and exclusive gifting, does just that.”
Charlotte Tilbury Beauty Founder Charlotte Tilbury MBE commented, “I am so excited to light up Qatar Duty Free with my new holiday pop-up experience.
“It’s the perfect place to discover all the trinkets, treats and treasures for everyone you love, just in time for the holidays. Step inside and you will discover the perfect beauty gifts for everyone on your list, including yourself.” ✈
