Images of the Day: Avolta and Lindt create a matcha made in heaven at Zurich Airport : Moodie Davitt Report

Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

SWITZERLAND. Our latest images are courtesy of Lindt Head of Global Travel Retail Peter Zehnder and Avolta, which yesterday (4 December) unveiled a limited-edition, travel retail exclusive for Club Avolta members, Lindt Tokyo Style Chocolate – Matcha Strawberry, at Zurich Airport.

And when we say limited edition we mean really limited. As in just 100 handcrafted, personalised and hand-numbered tablets made available to Club Avolta members at the great Swiss gateway’s Lindt Boutique on 4 December only.

“Inspired by the global matcha trend, this unique recipe features Chamei Minami matcha, renowned for its exceptional quality and ceremonial-grade harvesting,” commented Avolta.

The launch followed a year on from another successful exclusive partnership between Avolta and Lindt at Zurich Airport – the Lindt Dubai Style Chocolate exclusive launch, when just 50 bars were available.

Avolta describes Lindt Tokyo Style Chocolate – Matcha Strawberry as “a fresh, innovative flavour experience that brings together tradition, craftsmanship and a modern twist”.

(Left) Lindt Head of Global Travel Retail Peter Zehnder celebrates the launch alongside a suitably attired Chocolatier. (Right) Expectant customers were kept refreshed with a tasty matcha drink while queueing for one of the 100 bars.

(From left) Peter Zehnder; Avolta Global Head of Food & Confectionery Philippe Moryl and Avolta Deputy General Manager Switzerland Daniel Garcia

(From left) Peter Zehnder; Avolta Switzerland General Manager Stefan Seiz; and Avolta Director Retail Switzerland Michael Bruderer: Ticking all the boxes of a consumer-centric partnership

Avolta dubbed the partnership, “A sweet celebration of creativity, partnerships, and the joy of travel.”

It is all those and more.

Collectively, this exhilirating collaboration ticks just about every box imaginable in terms of how travel retail can distinguish itself from local market and online competitors and delight the travelling consumer.

Channel exclusivity (good)? Tick.

Retailer exclusivity (even better)? Tick.

Airport exclusivity (better still)? Tick.

Brand, retailer and airport exclusivity (a Trinity partnership prize for best of all)? Tick.

How about personalisation? Theatre? Giftability (if the traveller manages to make it home with this delectable-sounding product still untouched, that is)? Excitement? Surprise?

Tick x 5. And, hey, let’s throw in fun for a triumphant travel retail sextet. Truly a matcha made in travel retail heaven. ✈

Chocolate as the new luxury: Eager shoppers wait inside the stanchions before procuring their personalised Lindt Tokyo Style Chocolate – Matcha Strawberry bar

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