CHINA. Korean eyewear brand Blue Elephant, distributed by Blue Chip Group, is celebrating its recent global expansion with listings at premium retail channels in Taiwan, Hong Kong and Macau.
The brand’s eyewear collection is showcased across leading travel retail and ecommerce platforms, connecting with a diverse range of consumers throughout the region.
Enhancing its travel retail visibility, Blue Elephant’s key collections feature in Starlux Airlines’ inflight magazine, with pre-orders available via the airline’s béshopping duty-free platform up to 14 days before travel.
In December, the brand also made its debut on Hong Kong Airport’s eShop, providing a convenient pre-order option for passengers.
Blue Elephant joined Hong Kong’s Sogo eStore eyewear portfolio in October and is further expanding its regional footprint in Macau with a presence at New Yaohan department store in December.
Blue Chip Group Managing Director Flora Lee said, “We are delighted to support Blue Elephant in this exciting phase of international growth, bringing their unique contemporary eyewear to key markets in Taiwan, Hong Kong and Macau.
“This collaboration across both travel and local channels strengthens brand presence and establishes a strong foundation for continued expansion in the retail sector.” ✈
