Coty’s Burberry Goddess travel retail activations in the UK & Ireland have been awarded Best POP/POS at the Retail VM & Display Awards 2026.
The overall campaign ran in partnership with Avolta and was delivered in collaboration with design agency Emerald House Associates (EHA).
The Burberry lioness, a recurring emblem of strength and elegance within the Burberry Goddess campaign, featured prominently throughout the activations.
Coty and EHA brought the lioness to life via large-scale, three-dimensional installations, presented in both seated and standing forms. They served as powerful visual anchors at participating airports, reinforcing the symbolism of Burberry Goddess.
EHA oversaw the careful material selection, high craftsmanship and manufacturing compliance of the campaign. The company also offered adaptable design solutions to execute the pop-ups across varied airport footprints in the UK & Ireland.
Commenting on the accolade, Coty said: “We are truly honoured to receive the ‘Best POP/POS’ award at the 2026 Retail VM and Display Awards. This recognition makes us incredibly proud and reflects the dedication and creativity of our team.
“We would also like to extend our heartfelt thanks to our trusted supplier, Emerald House, for their outstanding partnership and craftsmanship.” ✈
