CHINA. The Moodie Davitt Report, in collaboration with Hainan International Economic Development Bureau (IEDB), will present a joint exhibition platform (Hall 5, Booth 5T05) at the upcoming China International Consumer Products Expo in Haikou, bringing together seven global brands across core categories.
The Hainan Expo, now in its sixth year, is taking place on 13-18 April.
As reported, The Moodie Davitt Report and IEDB will co-host a major industry seminar titled ‘Empowered by Customs Closure – A New Chapter for Duty-Free: Global Brands Discuss the Future of China’s Duty-Free Market’ on 14 April from 2-4pm.
From niche segments to broader global trends, the exhibition space will showcase a diverse mix of categories, spanning food, spirits & wine, skincare, accessories and lifestyle.
American healthy food brand ChocZero, known for its ‘zero added sugar’ positioning, will make its Hainan market debut, aligning with the growing demand for functional foods.
Representing the premium wine segment is Leyda, recognised for its cool-climate vineyards and emphasis on terroir expression.
K-beauty brand AHC is also joining the line-up alongside tech-driven skincare brand Kelo.Cell from Germany, with a focus on mass-market efficacy and ingredient innovation, respectively.
German jewellery brand Coeur de Lion will present its handmade collections, which combine geometric aesthetics with nature-inspired elements.
BPrime, an Italian producer of handmade bags and luggage, will spotlight its lightweight designs and travel-focused scenarios, aligning with lifestyle trends among younger travellers.
Global mobile accessories brand CASETiFY will showcase its product range, with an emphasis on personalisation, customisation and brand collaborations.
This will be the first time CASETiFY, BPrime and Coeur de Lion enter the Hainan market, reflecting international brands’ growing confidence in the Hainan Free Trade Port’s development potential.
Their participation further reinforces the expo’s role as a key platform for brands launching into the market, and reflects Hainan’s growing appeal within the global retail landscape.
As Free Trade Port policies advance, duty-free shopping conditions improve and the consumer base becomes more optimised, Hainan is offering international brands clearer prospects and broader market opportunities.
By leveraging the IEDB×TMDR Emerging Brand Incubation Zone, the partners are streamlining brand entry through coordinated media, policy and platform support.
It is designed to move brands from ‘showcase and debut’ to ‘market connection’, offering a reference model for attracting international consumer brands to Hainan. 🏝️
