SOUTH KOREA. Lotte Duty Free has signed a strategic Memorandum of Understanding (MOU) with the Philippine Department of Tourism and Cebu Pacific Air to strengthen partnerships and has launched a joint marketing targeting Korean nationals travelling abroad.
The MOU was designed to create mutual synergy through strengthening joint marketing to revitalise Korean tourism to the Philippines and to provide a differentiated duty-free shopping experience.
Following the signing, an opening ceremony was held for the ‘Philippine Tourism Promotion Showroom’ located at the LDF Stat Studio and Lounge on the 13th floor. Delegations from both sides and approximately 30 influencers participated.
To commemorate this agreement, Lotte Duty Free is holding a large-scale prize giveaway event with the support of the Philippine Department of Tourism and Cebu Pacific Air.
Until 30 June, 30 sets of round-trip airfare to the Philippines and two-night hotel stay vouchers (for two people) will be awarded to domestic customers who make a purchase of US$1 or more at any Lotte Duty Free store, enter the event, and complete the pickup of their duty-free goods.
The Philippine tourism promotional showroom, which will operate until the end of June, offers a variety of attractions. T
he showroom is equipped with an information table, a media wall, and a photo zone, designed to allow visitors to freely obtain travel information about the Philippines and take commemorative photos against the backdrop of famous tourist spots.
The company also plans to increase customer engagement by broadcasting promotional videos for Philippine tourism at stores such as Star Avenue and Star Lounge.
Lotte Duty Free Head of Marketing Namgung Pyo stated, “This agreement marks a meaningful starting point for not only revitalising tourism in the Philippines but also providing tangible travel benefits to our customers.
“Lotte Duty Free will continue to expand strategic partnerships to ensure customers can enjoy both the pleasure of travel and the value of shopping.”
In related news, Lotte Duty Free is strengthening its contact points with overseas customers by operating global stores at key locations in Southeast Asia, including Da Nang, Nha Trang, and Noi Bai International Airport (Hanoi) in Vietnam, as well as Changi Airport in Singapore.
Furthermore, through partnerships with Batik Air Malaysia and Traveloka, a leading travel platform in Southeast Asia, the company is offering various benefits such as membership tier upgrades and partnership discounts. ✈
