This Week on Social Media is our regular column where we spotlight how airports, retailers and brands are connecting with travellers through creative and engaging campaigns on social media.
The summer getaway season is in full swing, bringing increased passenger traffic to airports around the world.
From destination-inspired campaigns and local holiday celebrations, airports and travel retailers are embracing the summer holiday energy across their social media channels. We selected some of this week’s standout posts.
Dubai Duty Free
Dubai Duty Free has shared a seasonal greeting for the Hijri New Year (the Islamic New Year 16-17 June), wishing travellers peace and joy.
The campaign imagery, set against golden tones and a crescent moon, underscores a sense of calm and new beginnings.
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Extime Duty Free
Extime Duty Free and Bloomberg Philanthropies are spotlighting French artist JR’s La Caverne du Pont Neuf, an immersive installation that reimagines Paris’s Pont Neuf as a sculptural cave space.
The experience allows travellers to discover the bridge from multiple vantage points, including the Seine, the riverbanks and on-foot exploration.
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Portugal Duty Free
Portugal Duty Free captures the spirit of Lisbon in June through its focus on the Popular Saints celebrations.
The campaign reflects the city’s blend of music, tradition and street-level energy during one of its key cultural moments.
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New York JFK Airport
New York JFK Airport is riding high on the Knicks’ recent National Basketball Association title success, reflecting the city’s celebratory mood.
Its social media content features panoramic views of New York, encouraging travellers to explore its unmistakable urban character.
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Sabiha Gökçen International Airport
Istanbul Sabiha Gökçen International Airport has shared a curated travel guide showcasing the city’s sensory appeal called ‘An Istanbul Love Language: Food & Views’.
The post highlights Istanbul’s blend of heritage and cuisine, from simit and Turkish coffee to fresh seafood along the Bosphorus.
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Brisbane Airport
Brisbane Airport is promoting Kangaroo Island (a premier destination off the coast of South Australia) as a nature-rich Australian escape, where wildlife and gastronomy come together in a single destination experience.
The content captures standout experiences, from coastal luxury stays to dolphin encounters and locally sourced delicacies.
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Lotte Duty Free
Lotte Duty Free’s influencer trip guide takes travellers to the Italian Dolomites, showcasing the region’s scenic landscapes and outdoor experiences.
The guide also highlights practical duty-free essentials tailored for mountain travel and active holidays.
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China Duty Free Group
China Duty Free Group is spotlighting an outdoors-focused ‘Better Life’ concept, centred on carefree travel and active leisure.
The campaign promotes the growing ‘sportcation’ trend, with a focus on sun-safe solutions that help keep skin in balance and every step covered all day long.
cdf Sanya International Duty Free Shopping Complex
cdf Sanya International Duty Free Shopping Complex is tapping into the 2026 Lianxian Sanya E-Prix with a dedicated service counter activation in Zone C.
Visitors presenting event tickets can discover a range of benefits, from shopping discounts and vouchers to experiential in-store rewards and race-day transport.
HTDF
Hainan Tourism Investment Duty Free Co (HTDF) is celebrating the Dragon Boat Festival (today, 19 June) with a series of culturally themed in-store activations at its Sanya store.
From intangible cultural heritage-inspired herbal sachet workshops to a high-engagement lucky draw campaign, the initiative blends tradition with consumer interaction.
cdf Beijing Capital International Airport
cdf Beijing Capital International Airport is joining Dragon Boat Festival celebrations with a seasonal message of wellbeing and tradition.
Wishing travellers a peaceful journey, the activation draws on the festive sentiment of “wrapped in bamboo leaves with a breeze,” symbolising health and harmony.
Duty Free Mexico
Avolta’s Duty Free Mexico is showcasing a partnership with Direct Ferries that brings expanded travel booking options to passengers.
The platform offers access to thousands of ferry routes globally, while Club Avolta members enjoy an exclusive 5% saving across all bookings.
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