Belgian demi-fine jewellery brand DPT Antwerp has opened its first branded shop-in-shop concept at sea onboard Norwegian Cruise Line’s Jade vessel in partnership with Avolta.
The space showcases DPT Antwerp’s collection of natural diamond jewellery in a distinctive branded environment dressed in the company’s contemporary green brand aesthetic.
It marks DPT Antwerp’s sixth launch with Avolta onboard Norwegian Cruise Line vessels, following recent openings on the newly introduced Norwegian Aqua and Norwegian Luna.
The unveiling is the latest amid DPT Antwerp’s accelerating expansion in cruise retail. The brand debuted onboard Royal Caribbean’s Wonder of the Seas in April 2021. By July 2026, it expects to be present on 80 cruise ships worldwide.
Avolta Head of Commercial & Business Intelligence Susana Rojas Herradez commented: “We are delighted to work with DPT Antwerp. Their everyday natural diamond jewellery, timeless designs, and value proposition have consistently strengthened the jewellery category across our ships.
“The strong branding translates beautifully to our retail environment and resonates with our guests.”
DPT Antwerp CEO and Co-Founder Edward Verté added, “We are grateful for the confidence Avolta has shown in backing this shop-in-shop concept.
“The cruise channel remains central to our growth strategy, and we could not have asked for better partners in Avolta and Norwegian Cruise Line to bring this vision to life.” 🛳️
