Avolta and Air Canada strike loyalty programme partnership in North America

NORTH AMERICA. Leading travel retailer Avolta is partnering with Air Canada to deliver benefits to members of their respective global loyalty programmes Club Avolta and Aeroplan.

Avolta said the partnership would spans 900 of its stores and offer its 16 million-plus members more ways to earn and use points.

Members who link their Club Avolta and Aeroplan accounts through the Club Avolta app can earn one Aeroplan point for every C$2 spent on eligible purchases in-store at participating locations operated by Avolta’s Hudson and Dufry brands, when pre-ordering through Avolta’s Reserve & Collect online service, or through the company’s Club Avolta app.

Among the 900 stores in the network where Club Avolta and Aeroplan members can redeem benefits are Evolve by Hudson at Chicago O’Hare (above) and Hudson at JFK Terminal 8 (below)

Later this year, the partnership will grow to HMSHost dining locations, so members can earn on food & beverage purchases at casual dining restaurants, quick-service outlets, bars and grab & go units.

Travellers who join both loyalty programmes gain access to targeted promotions and offers across Air Canada’s global network and at Avolta’s duty-free, convenience and participating speciality retail outlets in Canada, including at Toronto Pearson, Vancouver, Calgary and Billy Bishop Toronto airports, as well as at major US airports such as Los Angeles, San Francisco and Chicago O’Hare.

“The Club Avolta and Aeroplan partnership represents a transformational milestone for Club Avolta as our first North American airline loyalty integration,” said Avolta Senior Vice President of Digital, North America Atousa Ghoreichi.

“With Club Avolta, we’re enhancing the Air Canada customer journey by providing additional earning opportunities to Aeroplan members. As our partnership grows to nearly 1,900 retail and food & beverage outlets in North America, there will be endless ways for travellers to earn.”

“Travel starts well before the boarding gate, and we want to make more of it rewarding for our members,” said Air Canada Vice President, Loyalty and Product Scott O’Leary.

“Our partnership with Avolta brings Aeroplan into moments that are already part of how people travel – grabbing a bite before their flight, picking up a duty-free deal – creating more ways for our members to earn across the entire trip.”

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