French winemaker Peuch & Besse has expanded its Wines of Golf Legends collection through a collaboration that links Swedish professional golfer Henrik Stenson with the Domaine de Panéry wine estate.
The partnership marks another step in the development of the Wines of Golf Legends concept, which continues to extend its presence in travel retail markets worldwide.
Developed by Peuch & Besse, Wines of Golf Legends brings together the world’s most illustrious golfers and outstanding winemakers to create exclusive wines inspired by a shared passion for golf and winemaking.
The collection comprises ten well-renowned golfers, ten partner wineries and ten exclusive wines, with every bottle featuring a QR code that offers an immersive brand experience.
Peuch & Besse CEO Sylvain Combe said: “Henrik Stenson perfectly embodies the values behind Wines of Golf Legends. His pursuit of excellence, authenticity and passion for the game made him a natural addition to our collection.
“Together with Domaine de Panéry, we have created a wine that celebrates not only great craftsmanship but also the unique encounter between two exceptional worlds.”
The company described Henrik Stenson as an ideal partner for Wines of Golf Legends, highlighting his consistency, determination and pursuit of excellence.
His career milestones include becoming the first Swede to capture a men’s Major championship with victory at The Open in 2016, as well as achieving Ryder Cup triumph with Team Europe and multiple European Tour titles.
Domaine de Panéry is a southern Rhône Valley estate renowned for premium, terroir-driven wines crafted using traditional winemaking techniques.
Together they present a Côtes du Rhône Clos des Garrigues, comprising 50% Syrah, 30% Grenache and 20% Carignan, with expressive notes of pepper and liquorice. ✈
