British craft gin brand Silent Pool Gin has launched its spring/summer 2026 campaign, supported by a programme of airport activations and an exclusive gift-with-purchase (GWP) promotion with Avolta.
The campaign, Layered by Nature. Defined by Craft, marks the brand’s first creative platform developed using high-resolution CGI. According to Silent Pool Gin, the CGI execution enables it to visualise its botanical story with a new level of depth, precision and consistency.
The campaign represents an evolution of the brand’s creative strategy, with a focus on premium storytelling, innovation and elevated shopper engagement. It is rolling out across both domestic and travel retail channels.
At the heart of the initiative is a celebration of the craftsmanship behind Silent Pool Gin, distilled in the Surrey Hills using a recipe of 24 botanicals.
The campaign creates an immersive botanical landscape inspired by the English countryside. Lush botanicals, seasonal flowers and the honeybee combine to showcase the brand’s provenance, natural origins and distillation expertise.
The CGI-led approach was developed as a scalable global creative platform that can be deployed consistently across digital media, retail environments, airport activations and large-format advertising, while providing flexibility for future campaign development.
Running from June to October across Avolta stores in the UK and selected EMEA locations, the GWP promotion awards shoppers purchasing Silent Pool Gin Classic a bespoke branded luggage tag while stocks last.
The luggage tags, positioned as practical travel accessories that extend the brand experience beyond the airport, feature Silent Pool Gin’s signature turquoise hue and botanical-inspired artwork.
A total of 20,000 tags have been produced for the campaign, with gifts attached directly to promotional bottles from June.
The GWP initiative forms part of a wider airport activation programme that will bring the campaign to travellers across key European gateways, including London Heathrow Terminal 2 and Milan Malpensa airports in July, before rolling out to London City in August.
This will be followed by activations in Heathrow Terminal 3 in September, followed by Heathrow Terminal 5 and London Stanstead in October. Silent Pool will be running the campaign at London Gatwick South from October before its conclusion in Manchester Airport Terminal 1 throughout November. ✈
