QATAR. L’Oréal-owned beauty brand Aesop has partnered with Qatar Duty Free for its debut at Hamad International Airport in Doha.
Located in the South Node, the space reflects Qatar’s geography and architectural heritage through locally inspired materials, including a rammed-earth rear wall and coral stone central counters.
The design combines organic forms with regional influences, offering travellers a retail environment that reflects both Aesop’s aesthetic and Qatar’s architectural heritage.
Complementing Aesop’s signature range of skin, hair, body care and fragrance formulations, the store presents a travel-focused retail concept designed to elevate the passenger journey.
Treatments featuring Immediate Moisture Facial Hydrosol and Immaculate Facial Tonic offer travellers an opportunity to refresh before take-off.
Additional offerings include handmade tea bags for in-flight enjoyment, deluxe samples and Aesop’s signature furoshiki gift wrapping, extending the brand experience beyond the store.
Qatar Airways Chief Retail & Hospitality Officer Thabet Musleh said, “At Qatar Duty Free, we are constantly seeking to curate new and engaging retail experiences for our passengers at Hamad International Airport.
“The opening of the first Aesop in Qatar – with its geographically inspired retail design and travel-inspired offering – further strengthens our retail portfolio while inviting local and transiting passengers to discover a unique and unexpected new destination on their journey.”
L’Oréal Travel Retail President Eva Yu added: “We believe travel retail is at its best when it reshapes the codes of retail and sets the highest standards. At Hamad International Airport, in close partnership with Qatar Duty Free, we set out to create memorable experiences that truly become part of the traveller’s journey.
“That begins with a genuine sense of place: Aesop’s sanctuary of calm, inspired by the local culture, is the perfect expression of this vision. Together, we are turning brief layovers into memories that last.”
The retailer said the partnership reflects its continued commitment to introducing world-renowned brands to Hamad International Airport and creating memorable experiences that elevate the travel retail journey through Doha. ✈
