SOUTH KOREA. British luxury fashion brand Mulberry has partnered with Shinsegae Duty Free to open a boutique at the retailer’s Myeong-dong flagship location on 21 August.
Founded in Somerset, England, in 1971, the fashion house has built its reputation on what is described as quintessentially British craftsmanship and creativity.
The store offers a selection of the brand’s signature leathergoods, combining high-quality leather with meticulous craftsmanship to create lasting pieces.
The brand further underscored its commitment to sustainability and social responsibility by achieving B Corp Certification in 2024.
Mulberry’s signature designs are showcased at the store, including classics such as the Bayswater, Mini Alexa and Islington Bucket, alongside accessories including card holders and scarves.
The launch is accompanied by promotional offers, with customers purchasing bags, including totes and crossbody styles, receiving a Mulberry English Countryside Candle.
Customers who join Mulberry’s membership programme and purchase any product, including accessories, will receive a set of two pin badges, with bag purchases qualifying for both gifts.
The opening expands Shinsegae Duty Free’s Myeong-dong fashion portfolio, with the retailer planning to add more global luxury and K-fashion brands. ✈
