TÜRKIYE. L’OCCITANE Travel Retail has unveiled a major Sol de Janeiro activation at Antalya Airport Terminal 2 called ‘Make Life Cheirosa’.
It is running in partnership with airport’s duty-free operator, ATÜ Duty Free – the joint venture between TAV Airports and Unifree Duty Free/Gebr. Heinemann – and part of a long-standing collaboration with the latter.
The long-term installation is running from this month until April. It combines experiential retail, digital engagement, entertainment and product discovery.
L’OCCITANE Travel Retail describes Antalya Airport as one of Sol de Janeiro’s strongest travel retail locations.
The activation is anchored by a 360-degree experiential wellness lounge which immerses travellers in Sol de Janeiro’s Brazilian-inspired brand universe.
The lounge features oversized hero product installations, digital video screens, discovery zones and dedicated fragrance and body care displays.
Geo-targeted activity across Meta and Spotify engages travellers before they arrive at the terminal. Sampling, gifting and product discovery continue the campaign throughout the airport journey.
The partners marked the launch with an event on 19 August joined by special guests and the local Sol de Janeiro team.
The opening ceremony was graced by ATÜ Duty Free President and CEO Ersan Arcan; L’OCCITANE Group General Manager EMEAA Global Travel Retail Mark Edington and Gebr. Heinemann Global Commercial Director Beauty Britta Hoffmann.
During the peak summer travel period, the activation is being amplified through DJ performances and rollerskating performers distributing Sol de Janeiro-branded boarding passes across the terminal.
Following the initial August-to-October summer programme, the installation will remain in place until April and feature an evolving product assortment.
Among the new products is Jelly Perfume Balm, Sol de Janeiro’s first solid fragrance format. The alcohol-free twist-up balm is available in Cheirosa 62, Cheirosa 68 and Cheirosa 40 scents and is designed as a portable fragrance option for travellers. It delivers up to ten hours of fragrance and can be swiped up to 1,000 times.
The new Hydrating Jet Set, comprising Cheirosa 62 Perfume Mist, Brazilian Kiss Cupuaçu Lip Butter and Body Badalada Vitamin-Infused Lotion in travel-friendly formats, is another stand-out. The expanded Body Badalada collection completes the line-up.
Sol de Janeiro’s new Intense Mists and Holiday collections are scheduled to join the offer later in 2026. Further innovations are planned through spring 2027. Travel retail-exclusive (TREX) gifting and purchase rewards complement the assortment.
“As the gateway to the Turkish Riviera and a key hub for summer travel, Antalya Airport is a destination where we aim to create engaging and memorable shopping experiences for travellers,” said ATÜ Duty Free President and CEO Ersan Arcan.
“At ATÜ Duty Free, through our collaboration with L’OCCITANE Travel Retail and Sol de Janeiro at Antalya Airport, we are delighted to bring the brand’s vibrant energy and dynamic spirit to Antalya passengers, as its distinctive character perfectly complements the dynamic and engaging shopping experience we aim to offer.
“We are pleased that this collaboration contributes to enriching passenger satisfaction while celebrating the spirit of Mediterranean travel.”
Gebr. Heinemann Head of Category Cosmetics Philippa Schlenkhoff echoed the sentiment, noting: ‘We are delighted to further expand our successful partnership with L’OCCITANE Travel Retail and Sol de Janeiro. We share a passion for creating exceptional retail experiences that surprise, engage and inspire travellers.
“The Antalya Airport activation demonstrates what can be achieved when strong partnerships, compelling brands and innovative concepts come together to elevate the airport experience and drive mutual growth,” Schlenkhoff added.
“We look forward to welcoming travellers to experience the colourful world of Sol de Janeiro over the coming months.”
L’OCCITANE Group General Manager EMEAA, Global Travel Retail Mark Edington added: “Our longstanding partnership with and Gebr. Heinemann has gone from strength to strength over the years and together we continue to push the boundaries of what’s possible in travel retail.
“We are delighted that this strong partnership, along with the invaluable support and collaboration of ATÜ Duty Free has enabled this activation.
“Antalya Airport provides the perfect stage to bring Sol de Janeiro’s joyful spirit to life through bold retail theatre, exciting innovation and unforgettable experiences that surprise and delight travellers. This activation reflects our shared ambition to create memorable retail destinations through creativity, trust and long-term, collaboration.”
The Antalya installation forms part of Sol de Janeiro’s wider global ‘Make Life Cheirosa’ summer campaign and underlines the brand’s focus on combining product discovery with high-impact experiential retail in the channel. ✈
