TÜRKIYE. Unifree Duty Free has launched a sustainability-focused Bio activation at its Istanbul Airport arrival stores, bringing together selected organic wines and teas, dedicated visual merchandising and an interactive sustainability element.
Centred on the message, ‘The story of Bio products doesn’t end on the shelf’, the activation offers travellers an opportunity to discover the selected products while engaging with a simple sustainability concept.
The activation features seed-embedded cards used as bottle neckers, which travellers can plant in soil after use, transforming a small purchase into a tangible sustainability experience.
Each seed card comes with a QR code that connects travellers to an inspirational video about the initiative and a step-by-step guide to planting and caring for the card at home.
The activation combines Bio product discovery with a simple sustainability initiative, bringing together physical, digital and visual elements to engage travellers with the concept.
Unifree Duty Free CCO Ceren Tonguç said, “At Unifree Duty Free, we see sustainability as an opportunity to create more meaningful connections between our products, our passengers and the experiences we offer.
“This Bio initiative brings that approach to life by combining product storytelling, thoughtful visual merchandising and an interactive element that extends the experience beyond the shelf.
“We are proud to offer passengers a simple yet meaningful way to engage with the story of Bio and carry a small part of that experience with them.”
The initiative also supports Unifree Duty Free’s wider commitment to introducing more sustainability-focused experiences for travellers at Istanbul Airport and beyond. ✈
