Family-owned Italian wine producer Herita Marzotto Wine Estates is set to showcase its travel retail-exclusive (TREX) expression alongside a portfolio spanning ten wineries at the upcoming TFWA World Exhibition (27 September-1 October) in Cannes (F3, Blue Village).
Building on a strong showing at last year’s event, the company highlighted growing confidence in the premium wine category, with shifting consumer preferences and rising demand for white and sparkling wines identified as key drivers of future growth in global travel retail.
The Cannes exhibition also offers a platform to engage new consumer segments, particularly younger travellers seeking quality, authenticity and new drinking experiences, as evolving tastes create fresh opportunities for premium wines across the channel, the company noted.
Herita Marzotto Wine Estates Export Director Giacomo Marzotto said: “Consumer tastes are evolving across global travel retail, creating new opportunities for premium wines. China has traditionally been a red wine market, but younger consumers are increasingly embracing white and sparkling wines.
“We’re seeing similar trends in other international markets, reinforcing our confidence in the long-term potential of these categories.”
The company highlighted China as one of the clearest examples of this shift, while Australia continues to perform strongly and Southeast Asia, particularly Thailand, presents significant future growth potential.
Cannes highlights
Aligning with evolving market trends, Herita will spotlight key expressions at the Cannes show, including the travel retail-exclusive Santa Margherita Valdobbiadene Prosecco Superiore DOCG, which continues to gain momentum amid growing demand for premium sparkling wine.
It will be complemented by Ca’ del Bosco, one of Italy’s leading Franciacorta producers, strengthening Herita’s premium sparkling wine portfolio through its focus on quality, innovation and organic vineyard management.
In addition, Herita will showcase wines from across its portfolio of ten wineries.
This year marks the company’s first appearance on the Travel Retail Fine Wine Alliance stand, alongside fellow family-owned producers Albert Bichot, Cono Sur, González Byass, Masi, Symington and Famille Perrin.
Marzotto said: “The Travel Retail Fine Wine Alliance brings together family-owned wineries with a shared commitment to quality and to growing the wine category in travel retail. By sharing ideas and experiences, we can strengthen the category and create even greater value for our partners and travellers.”
Herita will also join the Alliance’s networking event in Cannes and once again support the TFWA Lounge at the Carlton Hotel, with Santa Margherita Valdobbiadene Prosecco Superiore featured throughout the week.
Sustainability is a key part of the company’s long-term strategy, underpinned by its focus on viticulture, biodiversity and responsible production. Herita is the first and, so far, the only Italian wine producer to achieve carbon-neutral status, the company said.
Marzotto added: “The opportunities for premium wines in travel retail remain strong. By staying true to our heritage while responding to evolving consumer tastes, we’re confident in our long-term growth ambitions.” ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel and our WeChat Video platforms. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. EPISODE 4In this episode we taste two fine whiskies from Japan under the Misaka label – Misaka 12 Years Old Pure Malt PX Sherry Cask and Misaka 12 Years Old Mizunara Cask. Resident TREX Master Martin Moodie is joined by Hong Kong-based Australian entrepreneur, spirits & wine distributor, restaurateur, whisky aficionado and now whisky owner, Harry Kartasis, who introduced the brand to the world. EPISODE 5In this episode, we stay with the house of Misaka. This time around Harry takes us up the premiumisation ladder, as he introduces Misaka 18 Years Old Pure Malt Mizunara Cask and its 21 Years sibling. Like its predecessor edition, Episode 5 was shot inside Harry’s acclaimed Mexican restaurant in Wan Chai, Hong Kong, El Gordo Tacos & Grill. Brands or retailers wishing to participate in the TREX Factor should contact Martin Moodie at Martin@MoodieDavittReport.com |
