Imperial Brands has appointed Chris Street as General Manager, Global Travel Retail, Rizla & Nordics (GTR&N). Street succeeds Pierpaolo Pascucci, who has been appointed Imperial Brands as General Manager, DACH (Germany, Austria and Switzerland).
Having held several senior positions across the organisation, Street will help the company strengthen its position in the channel through category development, partnerships and portfolio investment.
Street takes the helm of the business during a landmark year for Davidoff cigarettes, which is celebrating its 100th anniversary in 2026. The centenary celebrations highlight Davidoff’s heritage and craftsmanship, while underlining the company’s focus on consumer-led innovation and premium brand building.
The anniversary celebrations are part of Imperial Brands’ 2030 strategy, which places an emphasis on brand building, product quality and targeted innovation. The company said it remains focused on combustible tobacco as a key driver of footfall and spend.
Street will meet customers and partners in his new role at the upcoming TFWA World Exhibition & Conference (27 September-1 October) in Cannes, where Imperial Brands will also showcase the Davidoff cigarettes centenary and other innovations. Imperial Brands will exhibit at GO6, Golden Village.
Commenting on his appointment, Imperial Brands General Manager, Global Travel Retail & Nordics Chris Street said, “I am delighted to take on the role of General Manager, Global Travel Retail & Nordics at such an exciting time for the business.
“Travel retail remains a dynamic and strategically important channel for Imperial Brands, and TFWA World Exhibition provides the perfect opportunity to connect with customers and partners from around the world.
“Celebrating 100 years of Davidoff cigarettes makes this year’s exhibition particularly special. Davidoff is a brand built on exceptional craftsmanship and quality, and this milestone underlines our commitment to investing in brands that resonate with adult consumers,” Street added.
“I look forward to building on the strong foundations already in place and continuing to deliver sustainable growth across the channel.”
Imperial Brands Head of Corporate & Legal Affairs Loukia Alepochoriti said, “TFWA World Exhibition remains one of the most important gatherings for the global travel retail industry, presenting a valuable opportunity to meet with partners, exchange insights and strengthen relationships.
“As consumer expectations continue to evolve, these conversations are more important than ever in helping us develop relevant, consumer-led initiatives that support sustainable category growth.” ✈
