Nadri advances travel retail strategy with destination-led channel-exclusive innovations in Cannes

Fashion jewellery brand Nadri is set to return to the TFWA World Exhibition in Cannes (Yellow Village, G53), where it will unveil its latest travel retail-exclusive (TREX) collections and a purpose-built merchandising concept designed for the channel.

The showcase will highlight Nadri’s expanding travel retail ambitions, with a focus on elevated design, value and gifting-led offers tailored to travellers.

A key highlight will be the Glimmer collection, a cruise-exclusive offering with a premium appeal. It captures the bright, carefree spirit of travel through bold nano-crystal colours, natural Larimar stones and luminous freshwater pearls.

The collection offers multiple layering options, from accented chains and playful drop earrings to pre-layered statement pieces. Its ocean-inspired palette evokes the travel experience, with styles suited to those seeking a holiday-inspired accessory or keepsake.

The brand’s Into the Wild collection further reflects its destination-led product innovation, drawing inspiration from Alaska’s landscapes and natural characteristics and created for Alaskan cruise itineraries.

The range brings together Quantum Quattro, aqua-toned cubic zirconia and peacock freshwater pearls with motifs inspired by glaciers and Alaska’s state flower wild forget-me-nots, alongside dragonflies and compass details representing adventure and exploration.

The two collections highlight Nadri’s focus on developing destination-inspired products specifically for travel retail.

Nadri Vice President of Sales Stephanie Miano said, “We are thrilled to be returning to TFWA World Exhibition for our fourth consecutive year.

“Travel retail offers a unique opportunity for us to create collections that go beyond the jewellery itself and connect with the memories and experiences associated with a journey. Collections such as Glimmer and Into the Wild demonstrate the potential we see in destination-led products and travel retail exclusives.

“We want to give travellers something distinctive and meaningful to discover while also providing our retail partners with differentiated products that cannot be found across traditional retail channels.”

The presentation also includes the brand’s Cannes Collection, inspired by movie-star glamour and red-carpet style. The assortment features sparkle, bold silhouettes and dramatic detailing, from elaborate halos to flexible wrap styles.

The Hera Collection is another new addition, featuring cascading sparkle, airy patterns and statement silhouettes. Clear cubic zirconia, olivine and dusty denim-blue stones create a winter palette with a 1970s-inspired touch.

The collection is also enhanced by elongated bars and open linear forms, adding structure without creating a heavy look. The assortment ranges from understated studs to asymmetric chandelier earrings and dramatic collar necklaces.

A fashion-forward addition to the showcase, Turn Up the Volume features softly geometric silhouettes, oversized links, crushed pavé and cubic zirconia accents.

Designed for both day and evening wear, the collection combines statement-making scale with wearable silhouettes. Two-tone finishes add a contemporary touch, while gold, rhodium and clear cubic zirconia feature across the range.

Alongside the jewellery collections, Nadri will debut a self-service floor stand for duty-free and airport retail environments. The format is designed to accommodate the jewellery assortment across different high-traffic locations while reinforcing the brand’s visual identity.

The company said the introduction supports its focus on purpose-built travel retail merchandising, helping improve product visibility and simplify retail execution.

Nadri is also exploring interactive retail activations for the cruise channel, with customisation options for travellers to personalise their jewellery purchases around their destination and journey.

Looking ahead, the company plans to build on destination-led collections, personalisation and collectable keepsake pieces, with a focus on products developed for travel retail. ✈