USA. Starboard has partnered with Azamara Cruises to introduce a first-at-sea shopping rewards programme designed to reward guests for their onboard retail spend.
Powered by Open Network Exchange’s (ONE) technology platform, Azamara Shopping Rewards offers guests a range of benefits, including savings on premium products, travel experiences and exclusive lifestyle offerings.
Starboard President and CEO Lisa Bauer said, “We’re thrilled to launch the industry’s first retail rewards programme with Azamara Cruises as our initial partner.
“A wonderful complement to the company’s Azamara Circle loyalty programme, Azamara Shopping Rewards transforms onboard purchases into meaningful lifestyle and travel rewards that keep guests connected to Azamara long after their cruise ends.”
The programme entitles members to rewards for eligible purchases made across Azamara’s onboard retail stores.
Reward points can be redeemed via the Azamara Shopping Rewards Ecommerce Marketplace across a broad selection of merchandise, experiences and travel offerings, from wine and luggage to culinary experiences, concert tickets, flights and hotels.
Azamara Cruises CEO Dondra Ritzenthaler said, “As the first cruise line to launch this type of shopping rewards programme with Starboard, Azamara Cruises continues to innovate in ways that elevate the guest experience both onboard and beyond.
“Azamara Shopping Rewards creates a new opportunity for guests to engage with our brand while enjoying added value directly tied to their onboard purchases, enhancing the personalised experience that defines Azamara.”
This partnership underscores a shared commitment by Starboard, Azamara Cruises and ONE to creating a more personalised and rewarding onboard retail offering that drives engagement and spend, with benefits extending to experiences at sea and ashore.
ONE leverages proprietary technology to develop and implement unique sales, marketing and service solutions that drive additional value for companies, while increasing customer engagement and loyalty. 🛳️
