SOUTH KOREA. Lotte Duty Free has strengthened its fashion line-up with the launch this month of two premium Italian brands – Valentino and Duvetica – at the retailer’s Myeong-dong, Seoul flagship store.
The openings form part of a plan to boost shopping competitiveness in the international fashion category.
On 1 September Lotte Duty Free inaugurated the Valentino boutique, which offers a diverse line-up of handbags and shoes.
Notably, customers can find items that offer a modern reinterpretation of the renowned Valentino Garavani Rockstud Pumps. Since their debut in the Fall/Winter 2010 collection, Rockstud pumps have established themselves as an emblematic Valentino shoe, Lotte Duty Free said.
Reflecting the vision of Creative Director Alessandro Michele, this design retains the geometric structure unique to the Rockstud motif while emphasising a modern sensibility through a sleek pointed toe, a platinum finish, and the brand’s signature red insoles.
Last Friday (11 September) saw the turn of premium down brand Duvetica, a lifestyle brand renowned for premium downwear characterised by Italian-inspired colours, stylish designs, and comfortable wear.
The Duvetica boutique in Myeong-dong features a variety of premium down collections, highlighting new products for the Fall/Winter (FW) 2026 season.
Key items include Alloro Velvet and Torisa Velvet, which emphasise the luxurious, voluminous feel unique to velvet fabric.
The store also showcases the Euripide Short-Sleeve Down, designed for lightweight comfort, as well as the Sobara and Remie models, which feature classic long down silhouettes.
To celebrate the opening, a promotion is underway offering a Duvetica bag on a first-come, first-served basis to customers who make purchases of KRW900,000 (US$670) more.
Lotte Duty Free said it plans to continue expanding its range of global luxury brands and showcasing distinctive fashion content to offer customers a wider variety of shopping choices.
A company spokesperson stated, “We have enhanced the competitiveness of the fashion category at our Myeong-dong main store by introducing Maison Valentino and Duvetica.
“Lotte Duty Free will continue to present brands and products that align with the latest trends and the shopping needs of both domestic and international customers.” ✈
