SINGAPORE. The Shilla Duty Free Singapore is marking its 12th anniversary as master tenant of Singapore Changi Airport’s beauty concession with a month-long campaign. Highlights include the chance to win an exclusive beauty bag and a pair of tickets to K-pop girl group BABYMONSTER’s sold-out Singapore concert on 29 November.
From 1 to 31 October, travellers who spend at least S$150 (US$118) at The Shilla Duty Free Singapore stores in terminals 1 to 4, or through iShopChangi, can enter a draw to become one of 24 concert ticket winners.
The anniversary celebrations spotlight the latest additions to The Shilla Duty Free Singapore beauty offer: Medicube, Anua, Foreo and OOTD Beauty.
Anua is a fast-growing K-beauty brand known for its PDRN and Heartleaf ranges. OOTD Beauty offers easy-to-use, accessible products that address everyday skincare needs. Purchases from Anua, Foreo and OOTD Beauty earn double prize draw entries.
“Travel retail today is increasingly about creating experiences that inspire discovery and build meaningful connections with travellers,” commented The Shilla Duty Free Singapore Managing Director Charles Lee.
“At The Shilla Duty Free, we continue to evolve our retail experience by curating compelling beauty offerings, introducing new brands and creating moments that extend beyond the traditional shopping journey.”
Lee added, “We remain committed to elevating the beauty retail experience at Changi Airport and giving travellers new reasons to discover and engage with us.”
The Shilla Duty Free Singapore Chief Operating Officer and Director of Airport Strategy Chan Sok Ling commented: “Celebrating 12 years as a beauty concessionaire at Changi Airport is a meaningful milestone for us. Over the years, we have continued to evolve our beauty offerings and hospitality, with the relentless support of Changi Airport Group.
“This anniversary is our way of thanking and rewarding our customers for being part of our journey, while bringing together beauty, travel and the excitement of K-pop through our collaboration with Babymonster, brought to Singapore by Live Nation.” ✈
