MEXICO. Spanish fragrance company PyD (Perfumes y Diseño) has joined forces with Avolta to extend its travel retail presence in Mexico, launching Tous and Halloween fragrances across Mexico City International, Cancún International, Guadalajara and Monterrey airports.
Since June, the brands have been listed at 23 of Avolta’s locations across these airports, extending their footprint in global travel retail.
The launch is supported by two custom displays at Cancún International Airport, where dedicated presentations give both brands greater visibility and create opportunities for travellers to discover their fragrance collections.
PyD Americas Director Esther Jiménez said: “Our collaboration with Avolta in Mexico represents a major milestone for PyD and an important step forward in our travel retail strategy.
“Our focus is to continue building the presence of both brands through meaningful activations that bring each brand’s storytelling closer to travellers, enhancing their experience at the point of sale. We are confident that this partnership will be the start of a new phase of growth and new opportunities in the region.”
Looking ahead, PyD plans to continue expanding into new markets while building brand awareness and sales performance across its retail network. ✈
