The Moodie Davitt Report is once again proud to be supporting The Estée Lauder Companies’ (ELC) annual Breast Cancer Campaign – now in its 34th year.
To mark this year’s campaign, ‘Beautifully United to Help End Breast Cancer’, we have transformed our homepage and other media platforms with a vibrant pink theme, underscoring our solidarity with one of the world’s most remarkable and sustained Corporate Social Responsibility (CSR) projects.
ELC is advancing its 2026 Breast Cancer Campaign with a five-year, US$15 million commitment to research into breast cancer in younger women, alongside educational initiatives, charity partnerships and fundraising products.
Announced in September, the commitment from The Estée Lauder Companies Charitable Foundation will establish the Global Research Initiative on Breast Cancer in Younger Women in partnership with the Breast Cancer Research Foundation (BCRF).
The partners describe it as the largest coordinated global research programme of its kind.
The initiative will unite scientists worldwide to investigate the biological factors driving early-onset breast cancer, aiming to improve risk prediction, prevention, early detection and treatment. It builds on more than three decades of collaboration between ELC and BCRF.
Breast cancer diagnoses among women under age 45 increased +11% from 2012 to 2022 (World Health Organisation), while only an estimated 0.6% of breast cancer research funding since 2020 has focused on younger women (source: Centre for Disease Control and Prevention).
Breast cancer in younger women is more likely to be diagnosed at a later stage and to behave aggressively, with women diagnosed before age 40 nearly 40% more likely to die from the disease (source: The American Cancer Society). In the UK, breast cancer is one of the leading causes of death in women under 50 (source: Breast Cancer Now).
Since Evelyn H. Lauder co-created the Pink Ribbon and founded the campaign in 1992, ELC and its charitable foundation have committed more than US$182 million to research, education and medical services globally. The campaign supports more than 50 organisations worldwide.
In the UK and Ireland, this year’s campaign marks five years since Future Dreams House opened in London’s King’s Cross. The centre provides emotional, physical and practical support for people affected by breast cancer. ELC’s campaign has committed more than £1 million (US$1.3 million) to the centre to date.
Other partners include House of Hope in Edinburgh, Breast Cancer Now and Look Good Feel Better.
Leanne Pero MBE, Lauren Mahon, Kreena Dhiman and Dr Zoe Williams are entering their fifth year as UK and Ireland Regional Ambassadors for the charity. Their work helps extend breast health education to under-represented communities, including women under 40, Black women and South Asian women.
Estée Lauder, Jo Malone London, Bobbi Brown, Dr.Jart+, Aveda and Clinique are supporting the campaign through selected fundraising products, with donations linked to purchases. ✈
