SOUTH KOREA. Shinsegae Duty Free is set to offer discounts of up to -70% across a range of categories as part of Shinsegae Group’s SSG Day shopping campaign, running from 30 October to 8 November.
Selected premium brands, including Tory Burch, are offering price reductions of up to -60%.
The retailer’s clearance event, a signature feature of SSG Day, focuses on selected brands and maintaining ample stock to give shoppers greater access to promotional deals.
The ten-day promotion marks the seventh edition of SSG Day, an annual shopping campaign that Shinsegae Group describes as a flagship event in South Korea’s retail calendar.
This year’s SSG Day is promoted under the tagline ‘Korea’s Signature Sale’, with Shinsegae Group emphasising value and products tailored to customer demand.
Shinsegae Group’s advertising campaign for SSG Day, launched today (19 October), turns conventional retail messaging with the attention-grabbing line ‘Don’t Come’, hinting at the offers in store for shoppers.
The campaign will roll out across Shinsegae Group’s official social media channels, including YouTube and Instagram, and features actors including Ha Jung-woo.
A key highlight of this year’s SSG Day is the participation of Shinsegae Group’s retail brands E-Mart, Traders, E-Mart Everyday and No Brand, which will offer discounts on selected products throughout the ten-day campaign.
E-Mart, which has traditionally led the launch of the annual shopping festival, will maintain its promotional activity for the full event.
Shinsegae Department Store will hold an online clearance sale featuring Nike and Adidas products, with a broad selection of merchandise and its largest annual discounts on the two brands.
Shinsegae Live Shopping and Shinsegae International will also offer discounts of up to -70% on selected fashion, beauty and other products.
Shinsegae Group has partnered with Agoda, WeChat Pay and Xiaohongshu to promote the campaign to international visitors across travel, accommodation and payment platforms, offering access to campaign information and shopping vouchers.
A Shinsegae Group spokesperson said: “We have prepared this year’s SSG Day to live up to its reputation as Korea’s signature shopping festival. We hope many customers will take part in the ten-day event, find exceptional deals that help ease the burden of high prices and enjoy a range of shopping experiences.” ✈
