SPAIN. Tous Perfumes, part of Spanish luxury perfumery and cosmetics company Pyd, has partnered with Avolta to launch a fragrance activation at Adolfo Suárez Madrid-Barajas Airport Terminal 4 Satellite.
Running from 30 October until the end of January, the space showcases Kaos in Red, the latest addition to the range, alongside the original Kaos fragrance.
The activation includes gifts with purchase (GWP) across selected formats. Travellers purchasing one large-size fragrance or two smaller formats receive a Kaos Vanity Case, while purchases of a 50ml fragrance include a 15ml Luxury Travel Vaporiser.
In December, the space will be refreshed with the Merry Tous festive campaign to coincide with the holiday travel and gifting season. The activation will then continue through the end of January.
“Travel retail offers us a unique opportunity to connect with consumers in an international and highly dynamic environment,” commented Pyd Europe Area Manager Alfonso Abad.
“With this activation, we wanted to bring the distinctive energy of the Kaos universe to Madrid Airport through an experience that combines fragrance discovery, visibility and exclusive gifting.”
He added, “The transition to Merry Tous in December will allow us to keep the space fresh and relevant throughout the important holiday travel period.” ✈
