Coty has revealed the Chloé Eau de Parfum Lumineuse, the newest fragrance from the fashion house’s Signature collection. It is now available in global travel retail.
As reported, Chloé Lumineuse represents a major launch for Coty in travel retail and is running across more than 400 animations in the channel.
Described as a celebration of natural femininity, the scent highlights the hero rose note of the Signature line. It features a combination of a complex rose accord with Sambac jasmine and vanilla, with warm amber tones as its base.
Created by Firmenich Perfumer Ane Ayo, the expression is made with 100% natural origin, containing only fragrance, denatured alcohol and water.
Ayo said: “I wanted to reinterpret the iconic Chloé Signature rose by guiding it into new territory. The idea was to create a wonderfully warm, delicate rose, and to bring out a more sensual facet of Chloé femininity without ever compromising on elegance.”
Chloé Lumineuse is housed in a pleated glass bottle, adorned with a beige ribbon with delicate pink stitching.
The bottle is crafted with 25% recycled glass, while the ribbon is made from 100% recycled polyester.
The fragrance campaign stars British-American actress Lucy Boynton, who is also the face of the Chloé Signature range.
The campaign film is shot in black and white, punctuated by close-up shots of roses gradually taking on vibrant colour and coming to life. ✈
