THE NETHERLANDS. HMSHost International has completed the rollout of the QikServe mobile ordering and payment system at Kebaya Asian Brasserie in Amsterdam Airport Schiphol.
In the restaurant’s first weeks of business, the QikServe tablet-based system has handled more than 95% of customer orders.
Kebaya QikServe, which was highly commended in the recent Moodie Davitt Digital Awards for Best In-Store Digital Execution, is designed to streamline the ordering process and take pressure off waiting staff at peak times. Orders travel directly to the kitchen.
When guests enter Kebaya, they can browse the menu at touch-screen kiosks. When they sit down at their tables they can make their selection and order using Samsung tablets. Powered by QikServe, the ordering application running on the tablets was custom developed for HMSHost International.
“The key is to reach travellers at the right moment in the airport, when their time is limited,” said HMSHost International Director Marketing and Communications Marlijn van Straaten. “Our digital strategy is to enable a truly omni-channel experience and reach our guests on all available touch points. This technology allows us to respond to these touch points and to address the increasing relevance that mobile devices now have in daily life. By taking away potential barriers, we want to make ordering as easy as possible for our guests.”
In the future, customers will also be able to order and pay using their own mobile devices at Kebaya, according to the company.
HMSHost International CEO Walter Seib commented: “At Kebaya we have aimed to raise the guest experience to new heights and we are delighted to see that customers have wholeheartedly adopted our new approach to ordering.
“The feedback we have received from both guests and staff has been overwhelmingly positive, and the QikServe-based ordering has been a pleasure to work with, allowing us to seamlessly build the ordering component into our point of sale system.”
QikServe CEO Daniel Rodgers said: “It’s very encouraging to see the kind of results that HMSHost has achieved using mobile ordering at Kebaya, and we expect that the high proportion of guests using the system will also help drive increased revenues.
“This is exactly the kind of situation that our software has been designed for – providing operators with a quick and cost-effective solution that can be seamlessly built into their existing systems.”
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