UAE. Single malt whisky The Dalmore (Whyte & Mackay) has unveiled its travel retail-exclusive Anthology collection at selected key airports, including its Middle East debut in October through a partnership with Dubai Duty Free at Dubai International Airport.
Continuing The Dalmore’s whisky storytelling, the release features three aged single malt expressions, all finished in Pedro Ximénez sherry casks. The multi-cask process extends maturation and enhances each whisky’s character.
The collection appeals to high-value travellers, meeting the rising demand for aged and exclusive new-to-market collections in global travel retail.
Each expression is defined by a distinct story of time, craft and cask, showcasing the distillery’s expertise in cask selection and long-standing cask partnerships, while adding new layers of complexity to its signature style.
Inspired by its literary meaning, ‘anthology’ (a collection of fine works), the series captures the philosophy behind the release.
The collection comprises three limited Pedro Ximénez cask-finished releases: The Dalmore Anthology 13 Year Old (£62/US$80), 43% ABV; 16 Year Old (£128/US$165), 46% ABV; and 19 Year Old (£271/US$350), 47% ABV.
Tales told through taste
The launch was highlighted through a 38sq m flagship activation at Dubai Duty Free, using storytelling and immersive design to engage shoppers across every touchpoint of the collection.
The Dalmore Anthology’s narrative is brought to life through an immersive, literature-inspired concept, featuring bespoke bookshelf displays alongside gondolas styled as oversized book sleeves, with each whisky prominently spotlighted by illuminated glorifiers designed to resemble stacked books.
To boost consumer engagement and conversion rates, The Anthology Olfactory Studio will be showcased in premium activations, inviting travellers to nose each whisky via aroma strips. The entire olfactory kit is presented inside a hand-crafted hardback book to enhance the literary theme.
Whyte & Mackay Marketing Director GTR Janice McIntosh said, “Travel retail remains a powerful platform to connect with luxury consumers across the world.
“With The Dalmore Anthology, we are bringing a new level of aged, curated rarity to the fore – delivering both the craftsmanship and exclusivity that we know shoppers are actively seeking.
“Drawn from the pages of our rich whisky-making heritage, The Dalmore Anthology is a celebration of legacy and possibility that showcases our ambition to innovate within the luxury whisky space. We are proud and excited to offer these exceptional new releases to our discerning travel retail clientele.”
Dubai Duty Free Senior Vice President – Purchasing Sharon Beecham added, “We are delighted to partner with Whyte & Mackay for the Middle East travel retail debut of The Dalmore Anthology.
“This exceptional new travel-exclusive collection brings together age and unique cask finish, offering strong shopper appeal – exactly the kind of innovation our customers are seeking.
“With its striking in-store presence and curated luxury positioning, we are confident The Dalmore Anthology will drive excitement and commercial momentum within the whisky category.” ✈
