CHINA (MACAU). DFS Group this weekend unveiled what it describes as “a new lifestyle shopping experience”, Timepieces & Whiskies, within the men’s concept at T Galleria by DFS, Macau, City of Dreams.
The concept boutique is housed within the men’s fashion floor and sited adjacent to the multi-brand men’s shoe hall.
“Timepieces & Whiskies is inspired by the collector who travels the world and displays his finds at home,” DFS said.
The offer features a curated collection of “undiscovered treasures and icon pieces” from across the worlds of whiskies and watches. DFS said the boutique elevates the men’s concept by bringing fashion, accessories, watches and spirits together in one space.
Inside the lofted library-style lounge, guests can relax and indulge themselves, sampling a rare single malt at the bar or trying on a classic watch by the fireplace. The bar is stocked with a curated selection of 30 whisky brands from across flavour profiles, including The Macallan, Glenmorangie and Highland Park. Daily guided tastings are conducted to help the whisky novice and connoisseur alike.
Much of the collection focuses on exclusive or limited-edition products, such as Araid Rare Cask Reserve, available only with DFS in Macau and Glenmorangie Legends Collection, a travel retail exclusive. Throughout the year, guests can enjoy whisky-focused tasting events and seminars from leading Brand Ambassadors.
“With Timepieces & Whiskies, we bring the classic hospitality tradition into the retail shopping experience,” said DFS Group Senior Vice President Spirits, Wines, Tobacco, Food and Gifts Brooke Supernaw. “Whether a whisky lover or simply curious to learn more about the spirit, today’s shopper wants to explore and be taken on a tasting journey.
“By offering a personalised, tailored tasting experience within the comfort of this gentlemen’s-style lounge, our guests will immediately feel at home as our staff help them discover something new with DFS.”
Timepieces & Whiskies also targets watch aficionados. Pieces include classics from renowned brands such as IWC Schaffhausen and Zenith, and niche brands including NOMOS Glashütte and Romain Jerome, available only at T Galleria in Macau.
The watches collection is displayed throughout the store among books on watches, a football table and lifestyle accessories. Customers can sip on a dram of whisky as they study a prospective watch purchase.
“Building your watch collection is intensely personal,” added DFS Group Senior Vice President Fashion, Watches, Jewelry and Accessories Christophe Chaix. “Timepieces & Whiskies allows collectors not only to explore some of our watch buyers’ favourite pieces of the moment, but to engage in a dialogue on the latest trends, niche brands and how to round out your collection. We look forward to building a community of enthusiasts and indulging them in the best of the watch world right in Macau.”
To celebrate the grand opening of the boutique, over 200 guests gathered at Timepieces & Whiskies on 12 August. The event featured guided tastings by brand ambassadors from Ardbeg, The Macallan and Glenmorangie, while guests explored whisky-tasting pop-up stations across the floor to discover different flavour profiles. Highlights of the night included The Macallan Rare Cask Black and Glenmorangie Signet, both available exclusively at DFS in Macau.
Latest travel campaign unveiled
The grand opening of Timepieces & Whiskies also marked the release of the second chapter of T Galleria by DFS’ Let’s Travel Together campaign. The promotion follows DFS’ crew of global adventurers as they explore exciting places around the world. The August episode features Malaysian singer-songwriter Yuna as she discovers Singapore, and Argentinian fashion editor Sofia Sanchez de Betak as she visits Okinawa, Japan. Each month, T Galleria by DFS unveils new episodes.
