SINGAPORE. Changi Airport Group has joined forces with Hasbro Gaming in a Game On holiday campaign which runs from 26 May until 16 July at Singapore Changi Terminal 3.
The departure hall has been transformed into a Hall of Games, with larger-than-life phygital versions of popular games such as Connect 4, Hungry Hungry Hippos, Twister, The Game of Life and Guess Who? The experience also includes a whimsical playground, photo spots and Changi-exclusive premiums.
A free Gamer Pass can be redeemed with a minimum spend of S$50 (US$37), or S$80 (US$59) for supermarkets, in a single receipt in the public areas of Terminals 1 to 4, excluding Jewel Changi Airport. Gamer Passes can also be purchased on the Changi App for S$5 (US$3.70) each.
Participants are encouraged to start their gaming journey by striking a pose with Mr. Monopoly and to navigate a new take on The Game of Life where visitors buckle into giant versions of the car game pieces and race to collect as many points on screen as possible while avoiding obstacles.
Digital versions of Hungry Hungry Hippos, Connect 4 and Guess Who are featured along with a free-to-play Twister game.
Chutes and Ladders and more Hungry Hungry Hippos feature at the departure hall’s check-in row 11, along with a Mega Bounce playground. One Mega Bounce pass can be purchased at S$5 with every S$50 (S$80 for supermarket) spent in a single receipt at participating outlets in the public areas of Terminals 1 to 4 (excluding Jewel Changi Airport), capped at three passes per receipt. Direct purchases of passes can be made at S$15 (US$11) each.
Changi Airport Group General Manager for Landside Concessions Phau Hui Hoon said: “We are thrilled to be partnering Hasbro Gaming to bring the wonder of board games into Changi Airport.
“Just as the airport is a place for friends, family, and people the world over to connect, board games bring everyone together and are precious opportunities to create fun and memorable experiences. We hope this June holiday event will not only rekindle the magic of games for those who grew up with them, but also introduce those who might be new to this world of fun.”
Visitors can redeem passes and premiums at booths in the Hall of Games and the Hasbro pop-up store in Basement 2. The nearby ST3PS event venue is decked out in a Monopoly motif, resembling a large game board, featuring notable Changi sights.
Further details on Game On can be found here. 
