AUSTRALIA. Avolta has launched its newly refurbished duty-free store at Perth Airport, marking what the travel retailer called a significant milestone in its long-term commitment to the Australian market.
As reported, the transformation is part of the renewal and expansion of Avolta’s duty-free concession at Perth Airport to 2031, announced last year.
The refurbishment spans four stores across Terminals 1 and 3, with the latest upgrades focused on T1 departures and arrivals, resulting in a premium walk-through retail environment created as light-filled and immersive to reflect Western Australia’s (WA) unique character.
At the heart of this transformation, and created exclusively for Perth Duty Free, is Avolta’s proprietary concept, Exploring.
With packaging designed by a local artist to showcase Perth’s landmarks, the collection anchors a strong sense of place, featuring high-quality products made from locally sourced Australian ingredients.
The store’s design is inspired by the Six Seasons of the Noongar people, the traditional owners of the land on which Perth Airport sits.
Noongar refers to original inhabitants of the Southwest of Western Australia, one of the largest Aboriginal cultural blocks in Australia.
Designed by the Noongar people’s Six Seasons, each season – Birak, Bunuru, Djeran, Makuru, Djilba and Kambarang – is represented through six different sections in-store through imagery, colour, light and materials, embedding an authentic sense of place.
Avolta’s suite of digitally enabled and experience-driven retail zones enhance the airport shopping journey.
Standout concepts include Avolta’s signature Haute Parfumerie – Australia’s first, featuring a curated selection of niche fragrances; and the retailer’s renowned World of Whiskies concept, offering an expansive range of premium expressions {story continues below the following panel}.
Avolta President and CEO Asia Pacific Freda Cheung said: “This transformation represents one of the most significant retail investments we’ve made in the region.
“It reflects Avolta’s long-term commitment to enhancing the traveller experience and strengthening our presence in Australia.
“Together with Perth Airport, we are redefining the standards of duty-free retail delivering a world-class environment that meets the expectations of today’s global consumer.”
Perth Airport Chief Commercial & Aviation Officer Kate Holsgrove said, “We’re thrilled to welcome Avolta’s incredible new Perth Duty Free store to Terminal 1 international – a world-class retail experience that reflects the best of WA and our great State.
“The upgrade marks an exciting step forward in delivering exceptional brands, choice and value and we have no doubt that the new offerings will be extremely popular with our passengers.” ✈
