Accolade Wines adds selection of new brands to its Cannes portfolio

Accolade Wines is ready to showcase an extended range of wines at the TFWA World Exhibition in Cannes in October (Stand: Red Village J02).

The company’s portfolio includes wines from Australia, New Zealand, South Africa, Italy and the USA, with new offerings from Hardys and recently acquired brands Mud House and Grant Burge.

Accolade, regarded as a New World Wines specialist, said it aims to expand its distribution network.

Accolade Commercial Director Rupert Firbank said: “TFWA World Exhibition is the pinnacle of the travel retail year; with so many key industry figures in one place it gives us the perfect opportunity to showcase our broad portfolio of wines. We make single varietal wines, great blends of different varieties and blends of different regions, which means we can offer our customers a great range wherever they operate and whoever their passengers are.”

Wines from Hardys and Grant Burghe as well as the new Da Luca Prosecco are included in the Accolade Wines portfolio for Cannes

New Zealand’s Mud House offers wines from Marlborough and a Pinot Noir from the Central Otago region. Mud House Hill No.5 is a travel retail exclusive sourced from the hillside blocks of Mud House’s Marlborough Vineyard. A Sauvignon Blanc, it is said to offer notes of tropical and citrus fruits, with green bean flavours on the palate.

Mud House’s Twin Pack is the “perfect package” for those enjoying both Sauvignon Blanc and Pinot Noir.

Accolade Wines will also be focusing on its flagship Hardys range of wines, which is available in more than 150 markets worldwide. New to the range are HRB Pinot Noir 2014 and Premium Selection Shiraz and Chardonnay which are also exclusive to travel retail.

“Over the last couple of years we have slowly introduced a more premium selection of wines from the Hardys range,” Firbank said. “Some of the most fantastic wines in Australia are from Hardys, but the more premium products have never left the country. We are spreading the word around the world about the really exciting wines we make that you might not be able to buy at home, but come from a brand you know and trust.

“Our wider vision is to be the leading provider of premium, commercial and value wines. We can do this especially well with Hardys, allowing travellers with different budgets to experience great wines at a price they can afford.

“We now have five travel retail exclusive Hardys wines, including Hardys Premium Selection and Hardys The Journey, ranging from A$20 to A$200 as well as good allocations of other premium wines in the portfolio.”

Accolade will showcase its portfolio of top Barossa Valley wines from Grant Burge, which were acquired earlier this year, along with its recently re-packaged Italian range Da Luca, including the new Da Luca Prosecco.

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