Aelia unveils revamped Lanson Black Label at Paris Charles de Gaulle

The revamped Lanson Black Label

Brand: Champagne Lanson

Launch: Champagne Lanson is partnering with Aelia to launch its redesigned Champagne Lanson Black Label at Paris Charles de Gaulle (CDG) Airport, with a series of promotions running at Terminal 1 and 2.

Details: Passengers travelling through Paris CDG’s flagship store, S4 (2E), will have the opportunity to take a photo in the specially designed Black Label photo booth as well as sample the new Lanson offering. The Champagne house is also offering consumers a hermetic stopper GWP during tasting hours, as well as a 15% discount on Black Label 75 cl, Rosé Label 75 cl, Twin Pack Black Label 2 x 75 cl and Twin Pack Black/Rosé Label 2 x 75cl.

The main stores in Paris CDG will show a ‘Reveal Movie’, highlighting the new facilities at the House of Lanson, vineyard shots and the craftsmanship that goes into each bottle of Black Label. Decorated shop windows will also feature eye-catching light boxes to promote the new design.

The video (see below) introduces Hervé Dantan as the House’s new winemaker, succeeding Jean-Paul Gandon who has been the winemaker since 1986. It also highlights Lanson’s newly upgraded facilities, which enable the House to vinify separate plots, providing Dantan with access to more possibilities for his blends. The new facilities, which also include a new, wooden cask winery which contains reserve wines matured over many years, will bring a greater complexity to Lanson Black Label, the Champagne house noted.

Comment: Lanson Champagne Export Director Olivier De La Giraudière: “Lanson Black Label is our most successful and original Champagne but we are always looking for ways to highlight to travellers just how special the label is. The use of our in-store ‘Reveal Videos’ to introduce the House of Lanson’s new winemaker and its new facilities should help us to convey this message.”