AirAsia expands retail offer through partnership with Dufry

MALAYSIA. AirAsia has joined forces with Dufry to expand the retail offer available through its duty free shopping platform airasia shop.

Following the new collaboration, airasia shop (formerly known as airasia travelmall) now offers a broader product range with more than 1,000 new duty free items available at selected airports.

It also allows travellers the option to pick up their orders from Dufry’s outlets at three airports: Perth Airport Terminal 1, Siem Reap International Airport Terminal 1 and Phnom Penh International Airport Terminal 1. Purchases can also be delivered inflight.

This is the first partnership between AirAsia and Dufry. The airline has previously collaborated with other travel retailers.

This collaboration between airasia shop and Dufry provides travellers with more duty free shopping options

Commenting on the collaboration, AirAsia Superapp Chief Commercial Officer Tan Mai Yin said: “We want to create a seamless and convenient experience for travellers, including their travel retail and duty free shopping experiences. By having a major global travel retailer brand such as Dufry onboard, we can now offer our app users and all travellers a better and wider inventory of duty free products.

“As a robust duty free shopping ecosystem that provides customers with the utmost convenience and choices, we are proud to be pioneering the digital transformation in the travel shopping industry with Dufry.

“We are also excited to announce that from now until 30 June 2023, all customers can purchase any two products from Dufry on the airasia shop platform and get an extra -20% off. There are other exciting promo codes available exclusively in airasia shop, so head on over and start shopping now.”

Dufry APAC Chief Operations Officer Pedro Castro added: “The partnership between airasia shop and Dufry reinforces our company vision to provide our travellers with a holistic travel experience through bringing duty free shopping one step closer to the travellers. We are happy that the travellers can preorder our duty free assortment in the airasia shop platform and pick up when they arrive to our selected duty free stores in the airports.” ✈

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