INTERNATIONAL. London Gatwick and Vancouver International airports are profiled in the latest edition of Marshall Arts International’s new video series dedicated to innovation in airport retail.
The series coincides with this week’s Trinity Forum in Bangkok. The videos are being published through The Moodie Davitt Report and www.airportdynamics.tv and the long-form videos will be presented to delegates at The Trinity Forum (which takes place on 1-3 November).
The new series, titled ‘Airport Commercial Excellence’, brings to life the latest commercial developments at airports including Vancouver, London Gatwick, Belo Horizonte and Riga.
The focus was on how these airports improved the consumer experience through their investments and progressive thinking, said Marshall Arts International Owner Peter Marshall.
He said that each airport’s ‘DNA’ is captured in the videos, through the strength of its retail and food & beverage offer. He noted that the airports showcased offer lessons in how to engage with travellers, through their broad commercial offers, Sense of Place and omni-channel approaches.
The first video on this page (above) looks at a major transformation of the passenger experience at Gatwick, which is in the midst of a £2.5 billion investment programme. The impressive retail offer is already yielding improved results, and it now represents 24% of the airport’s revenue.
The second video (below) explores Vancouver International’s growth strategy as it cements its position as a major hub airport between the Americas and Asia. There has been a significant change in the airport’s commercial programme, and the duty free offer has increased dramatically, according to Vancouver Airport Authority Vice President, Commercial Development Scott Norris.
